Confidence
in action
15th and 16th of May 2025
Hamburg, Curio-Haus
Rothenbaumchaussee 11
“Confidence in Action” – Take the leap into the future of financial technology and meet the industry’s top experts at the Serrala Summit 2025.
Your Mission: Serrala Summit 2025
Prepare for a mission that will elevate your financial strategy to the next level. At the Serrala Summit 2025, you’ll enter an exclusive operations hub filled with groundbreaking technologies, top-tier experts, and cutting-edge financial intelligence.
Your Assignment: Discover how to gain real-time insights into your payments, standardize processes, and automate workflows—for lightning-fast, smart decisions.
Your Advantage: Leverage your secret weapons: interactive breakout sessions, high-profile keynotes, and exclusive networking opportunities to sharpen your expertise and connect with the brightest minds in the industry.
Your Opportunity: Whether you’re deciphering market trends, unlocking the full potential of your Serrala solutions, or forging new strategic alliances—this mission will transform your financial world.
Be part of it—the future of finance won’t wait!
| 09:00 - 10:30 | Registration & Breakfast |
| 10:30 - 10:45 | Opening & Welcome |
| 10:45 - 11:15 | Keynote (Main Stage) |
| 11:15 - 12:05 | Keynote: Main Stage |
| 12:05 - 13:05 | Lunch |
| 13:05 - 13:30 | Room 2 Keynote, Main Stage Room 3 |
| 13:35 - 14:00 | Keynote: Main Stage Room 2 Room 3 Room 1 |
| 14:05 - 14:30 | Keynote, Main Stage Room 1 Room 2 Room 3 |
| 14:35 - 15:00 | Keynote, Main Stage Room 1 Room 2 Room 3 |
| 15:05 - 15:35 | Networking Pause |
| 15:30 - 15:55 | Keynote, Main Stage |
| 16:00 - 16:25 | Keynote, Main Stage Room 2 Room 3 |
| 16:30 - 16:55 | Keynote, Main Stage Room 1 Room 2 Room 3 |
| 17:00 - 17:25 | Keynote, Main stage |
| 17:30 - 19:00 | Cocktail Reception |
| 19:00 - 00:00 | Customer Awards, Show & Networking Dinner |
Day 1
10:45 - 11:15
Keynote (Main Stage)
Tomorrow Never Waits: Our CEO’s Blueprint for the Autonomous CFO
Original language: English / Simultaneous translation available in German.
In this opening keynote, our CEO will reveal how Serrala is empowering finance leaders to go beyond traditional expectations through our vision of High Definition Finance. Discover how we’re combining operational excellence, advanced automation, and the latest AI capabilities to unlock the next frontier of strategic growth. You’ll also get a first look at our bold innovations, designed to liberate finance teams from legacy constraints and create value faster, with greater clarity and confidence.
Speakers:
Axel Rebien
Chief Executive Officer
Serrala Group GmbH
Axel Rebien
Chief Executive Officer
Serrala Group GmbH
Axel Rebien is the Chief Executive Officer (CEO) of Serrala, the global leader in finance process automation empowering the world’s leading enterprises reach new levels of excellence in finance through automation. With over 20 years of experience in executive leadership, he has a strong track record in corporate finance, M&A strategy, investor relations and business transformation.
Axel holds the overall responsibility for the strategic direction, operations, management, and performance of the company. Before becoming CEO in July 2023, Axel served as Serrala’s Chief Financial Officer (CFO), where he was responsible for the company’s financial strategy, accounting, and financial planning. His leadership in this role strengthened Serrala’s financial operations and positioned the company for long-term stability.
Prior to Serrala, he held executive senior leadership positions at Unzer (CEO and CFO; formerly: heidelpay group), a fast-growing, innovative, and modular platform for international payments, PharmaSGP SE (healthcare and pharmaceuticals), and Tom Tailor Holding SE, where he successfully managed the 2010 IPO.
Axel Rebien demonstrated solid experience leading global finance operations, his dynamic leadership, authentic hands-on attitude and visionary mindset, combined with his deep knowledge of the issues and opportunities facing our industry and its customers, are instrumental in driving Serrala’s continued growth and global influence.
Axel holds an MBA in Economics from Gottfried-Wilhelm-Leibniz-University, Hannover, and a Ph.D. in Political Science and Economics from the University of Chemnitz. He is based in Hamburg, Germany.
Day 1
11:15 - 12:05
Keynote: Main Stage
Shaping Tomorrow’s Finance Automation: The Power of Process, Data, and AI in Optimizing Operations
Original language: English / Simultaneous translation available in German.
As finance teams look to the future, it is critical to embrace AI for smarter planning, budgeting, and forecasting. Join Rami Chahine our Chief Technology & Product Officer as he unveils how AI, automation, and predictive analytics are transforming finance and why Serrala is a recognized leader in working captial intelligence. He will explore how Serrala is integrating AI into every aspect of your finance processes so you can move your organization quickly from manual to autonomous and achieve your strategic finance goals through greater efficiency and increased liquidity.
Speakers:
Rami Chahine
Chief Product Technology Officer
Serrala
Rami Chahine
Chief Product Technology Officer
Serrala
Rami Chahine is Chief Product and Technology Officer (CPTO) and a member of the executive management board of Serrala. Rami directs the product, technology, and IT functions while driving Serrala’s global advancements in technology and innovation.
Rami Chahine is a seasoned product executive with over 20 years of experience in driving technology roadmaps, from market analysis to global product launches. Known for his innovative and execution-oriented approach, Rami is passionate about building engaging products to increase market share. Before joining Serrala, Rami served as SVP of Products at Quadient, Chief Product Officer at Jahia Inc., and SVP of Product Management at Datawatch Corporation. His accomplishments include spearheading visionary product strategies, building teams for agility and high productivity, and achieving significant revenue growth through successful product execution.
Day 1
13:05 - 13:30
Room 2
A Sneak Peek of the New Serrala Customer Hub (Serrala Finance Platform)
Original language: English / AI-powered translation available in German.
Take the opportunity to participate as a first customer in a tour through the Serrala Customer Hub, your new gateway to Serrala. Witness how the hub will help you streamline and simplify your daily work, provide all answers in one location and delivers faster service. Capabilities on our roadmap include a centralized, single login screen for applications; a summary of your current subscriptions and usage statistics; direct access to our new AI-powered support center; convenient communications options; and a personalized view of the latest news, events, or other information you can use.
Speakers:
Mickey Vonckx
SVP Portfolio Strategy
Serrala Group GmbH
Mickey Vonckx
SVP Portfolio Strategy
Serrala Group GmbH
Mickey is SVP Portfolio Strategy at Serrala and responsible for delivering shared cloud services and driving the cloud portfolio strategy. He has spent 25 years in payments domain; specifically designing and commercializing B2B payment solutions for corporate clients. The last 13 years he has been working at Serrala, first as the EMEA sales manager and later he has started the Managed Automation team at Serrala.
Day 1
13:05 - 13:30
Keynote, Main Stage
Customer Showcase: Mercedes automates the cash application process in SAP S/4HANA
Original language: German / Simultaneous translation available in English.
In this session, discover how Mercedes leveraged its SAP S/4HANA transformation to optimize and standardize the incoming payment process with Serrala. Transitioning from a custom-programmed cash application, Mercedes used the S/4HANA migration as a strategic opportunity to modernize and optimize incoming payment processes. With Serrala, Mercedes found a comprehensive solution portfolio that met all functional and operational requirements to drive efficiency and scalability in its finance operations.
Speakers:
Sven Hery
Manager of Global Process Management O2C
Mercedes-Benz Group AG
Stefan Kost
Manager of IT Solutions FC
Mercedes-Benz Group AG
Day 1
13:05 - 13:30
Room 3
Verification of Payee in the European Payments Area – What do you need to know
Original language: German / AI-powered translation available in English.
Find out how the Verification of Payee (VoP) increases the security of SEPA payments, which regulatory requirements apply and what options you have for implementation. We explain the VoP process and the impact on your payment processes. We also shed light on the banking perspective and provide practical tips on implementation and cooperation with your house banks.
Speakers:
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Henrik Büttgen
Principal Business Consultant Payments
msg for banking ag
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Michaela is the responsible Product Manager and leads the team of Product Owners for FS² Payment, CLT and eBAM solutions. Michaela started her career in the banking sector. Before joining Serrala in April 2011, she was the lead Product Manager for SWIFT for Corporates at Commerzbank. She has more than 30 years of extensive expertise in national and international payments and global cash management for corporate customers as well as for financial institutions. Michaela holds a degree as specialist for foreign trade.
Day 1
13:35 - 14:00
Keynote: Main Stage
License to Save: Cutting S/4HANA Costs and Risk with a Data Strategy
Original language: English / Simultaneous translation available in German.
Discover how Serrala is maximizing its Return on Investment (ROI) from S/4HANA with a comprehensive data strategy. Serrala uses a serverless content storage system to retain data and documents for its S/4 Public Cloud environment and plans to decommission its legacy SAP systems to reduce cost and risk. We’ll show you how the same strategy can be used in Accounts Payable to retain invoices and other supporting documents cost effectively and provide users with easy access to invoice information in the cloud.
Speakers:
Vishal Awasthi
CEO Neev Data
Neev
Vishal Awasthi
CEO Neev Data
Neev
Vishal leads Neev software development and commercial operations, overseeing a global team. He has more than twenty years’ experience in the IT industry and specializes in design, productization, marketing, pre-sales, implementation and support of enterprise business and content management solutions.
Prior to Neev, Vishal was Senior Vice President of Serrala where he led the global development of the Corestone and Accounts Payable solutions. His work with Serrala began when, Dolphin Solutions Corp, merged with Hanse Orga and e5 Consulting. Vishal served as the Chief Technology Officer of Dolphin. During his time at Dolphin, Vishal transformed the company from a niche consulting startup to a software product company. In this role he carried full P&L responsibilities, helping build and manage consulting, product, and engineering teams and spearhead successful partnerships.
Day 1
13:35 - 14:00
Room 2
Sneak Peek – Supplier Portal (AP)
Original language: English / AI-powered translation available in German.
Find out how the Verification of Payee (VoP) increases the security of SEPA payments, which regulatory requirements apply and what options you have for implementation. We explain the VoP process and the impact on your payment processes. We also shed light on the banking perspective and provide practical tips on implementation and cooperation with your house banks.
Speakers:
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Mohan is the Product Team Lead for Alevate AP. He is responsible for guiding cross-functional teams to develop and launch cutting-edge products and services that delight customers and drive business growth. Mohan has more than 13 years of experience working for medium to enterprise level software firms, specializing in cloud solutions. After working with Coupa, Mohan joined Serrala and has guided the Alevate AP team as they developed and launched innovative new capabilities such as the Serrala Microsoft Teams app, Generative AI insights, and API integrations as well as our recent SAP Certified integration with GROW, S/4HANA public cloud systems.
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Oliver is a Solution Architect Manager, responsible for P2P Processes, AP and Payment Automation. In his role, he is responsible for developing software-based process solutions for Serrala customers and for supporting the sales process with product and process expertise.
He has over a decade of experience across the entire P2P process. He has been involved in many projects with global customers where he brings his deep knowledge of AP Automation, electronic payments, SAP & Cloud Solutions. Prior to joining the Solution Architects team, Oliver has held positions as a Consultant and Project Manager at Serrala.
Day 1
13:35 - 14:00
Room 3
FS² Collections Trends and Innovations
Original language: German / AI-powered translation available in English.
Hear about the latest trends and innovations on FS² Collections. Improve collaboration with our newly released Microsoft Teams Integration for Credit Limit Approvals and get to know our Customer Portal for easily accepting Online Payments. Sneak peak into the product roadmap and strategy.
Speakers:
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Patrick joined Serrala in July 2018. He is responsible for our FS² solutions supporting the Order-to-Cash processes especially for Credit Management, Collections & Dispute as well as for Compliance in the DACH region.
Prior to that, he spent more than 15 years in various positions in credit and receivables management. Here he has experience ranging from credit & collection clerk, credit manager to EMEA Process Owner Credit Management and Accounts Receivable.
Patrick holds a degree in Business Administration for Accounting and General Management. In addition, he participated in the one-year part-time further education of the BVCM at the University of Applied Sciences Bochum and acquired the Certified Credit Manager.
Day 1
13:35 - 14:00
Room 1
Alevate Payments Business – The flexibility of managing payments in the cloud
Original language: English / AI-powered translation available in German.
The transformation to payments in the cloud starts with Alevate Payments Business, a dynamic and user friendly payments application for Small Medium Businesses. Easy to navigate and enriched with a Mobil App for ultimate visibility and flexibility, it enables finance teams managers to stay in control over their payments and cash anytime, anywhere.
Speakers:
Schodjaoddin Qamari
Director Service Delivery Payments
Serrala
Schodjaoddin Qamari
Director Service Delivery Payments
Serrala
With his long professional experience in the finance industry, with strong focus on Payments, Cash Management and Treasury, Schodjaoddin has a customer centric mindset, and a fresh and dynamic approach as Serrala’s ‘Alevate Suite and Hosted Services’ Delivery Manager.
Day 1
14:05 - 14:30
Keynote, Main Stage
Unlocking the Power of AI: Insights from the Forrester Reports on AP and AR
Original language: English / Simultaneous translation available in German.
AI is revolutionizing Accounts Payable (AP) and Accounts Receivable (AR) processes. Join us for an insightful session where we delve into the transformative capabilities of AI in key use cases like fraud management, payment management, collection management, deduction management, and electronic invoice delivery. See how Serrala AI is enhancing efficiency and mitigating risks through continuous model updates to unlock new opportunities in the digital finance automation landscape.
Speakers:
Bernhardt Bruns
Principal Solution Architect
Serrala
Christine Monk
Global Product Marketing Manager
Serrala Group GmbH
Bernhardt Bruns
Principal Solution Architect
Serrala
Bernhard is a Principal Solution Architect, specializing in our Alevate suite of solutions. He is a passionate pragmatist and has extensive experience in international project and product management. He asks the right questions and doesn’t make promises he can’t keep.
Christine Monk
Global Product Marketing Manager
Serrala Group GmbH
Christine Monk is the Global Product Marketing Manager for Serrala Accounts Payable, Capture, and Data and Document solutions. She has over 25 years of experience in financial enterprise software, working in technical communications, training, product and content marketing roles. Prior to joining Serrala, she worked in similar roles for IBM and Oracle, and NexJ Systems.
Day 1
14:05 - 14:30
Room 1
Next Generation Serrala – What you need to know
Original language: English / AI-powered translation available in German.
Speakers:
Nils Strachanowski
VP Product Invoice-to-Cash
Serrala Group GmbH
Marko Kling
VP Solution Architecture
Serrala
Marko Kling
VP Solution Architecture
Serrala
Marko Kling is the Vice President of Solution Architecture at Serrala and leads the global pre-sales strategy, ensuring seamless integration and solution alignment across all business entities. With over 17 years at Serrala, he has been instrumental in shaping solution strategies, business development, and partner management while overseeing a global team of process and solution experts across EMEA, the Americas, and APAC. Marko brings an extensive expertise in O2C and P2P processes, over the years he has successfully led over 100 projects and assessments worldwide, helping organizations optimize their financial workflows within SAP and beyond. Leveraging his extensive experience in global sales and financial supply chain management, Marko continues to drive innovation and excellence in Serrala’s solutions to meet the evolving needs of businesses worldwide.
Day 1
14:05 - 14:30
Room 2
Need a KPI Boost? Turning Customer Insights into Profits
Original language: English / AI-powered translation available in German.
The combination of Customer Engagement and Analytics empowers businesses to optimize strategies through data-driven decisions that boost loyalty, revenue, and overall performance. Learn how Serrala CRM Insights and our partners help you to leverage the full potential in your customer relationships.
Speakers:
Tobias Beckers
VP Consulting CRM
Serrala
Leigh Kalina
Senior Director of Sales
Optimove
Sam Fogwill
Director, Partnerships EMEA
Fullstory
Tobias Beckers
VP Consulting CRM
Serrala
Leigh Kalina
Senior Director of Sales
Optimove
Leigh is a leader in customer relationship marketing, with nearly a decade of experience at Optimove. Starting as a Marketing Data Scientist in the Strategic Services team, Leigh worked closely with strategic clients to shape and optimize their marketing strategies. As Optimove’s first Solutions Engineer, she played a pivotal role in building and scaling the team globally. Today, Leigh leads the EMEA sales team, driving growth for both new and existing business. With a background in engineering and a passion for data-driven decision-making, Leigh is dedicated to helping brands maximize customer engagement and retention through innovative solutions.
Sam Fogwill
Director, Partnerships EMEA
Fullstory
Sam Fogwill brings a seasoned career in data, marketing technology, and behavioural analytics. Leading partnerships across EMEA at Fullstory, his experience spans high-growth scale-ups and global SaaS leaders – building strategic alliances that blend data and technology to help companies grow.
Day 1
14:05 - 14:30
Room 3
FS² Credit & Risk Trends and Innovations
Original language: German / AI-powered translation available in English.
Discover the newest advancements in FS² Credit & Risk. Explore faster decision-making with our new Microsoft Teams Integration for Credit Limit Approvals. Sneak peek into AI-driven Credit agent. Boost collaboration through Microsoft Outlook & Teams integrations. Get an exclusive look at what’s next on our product roadmap. Join us as we redefine Credit for the digital era: Smart & Confident.
Speakers:
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Philipp Behrens
Senior Product Owner FS² Credit & Risk - Connectors
Serrala
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Patrick joined Serrala in July 2018. He is responsible for our FS² solutions supporting the Order-to-Cash processes especially for Credit Management, Collections & Dispute as well as for Compliance in the DACH region.
Prior to that, he spent more than 15 years in various positions in credit and receivables management. Here he has experience ranging from credit & collection clerk, credit manager to EMEA Process Owner Credit Management and Accounts Receivable.
Patrick holds a degree in Business Administration for Accounting and General Management. In addition, he participated in the one-year part-time further education of the BVCM at the University of Applied Sciences Bochum and acquired the Certified Credit Manager.
Philipp Behrens
Senior Product Owner FS² Credit & Risk - Connectors
Serrala
Philipp ist Product Owner im Produktbereich „FS² Credit & Risk“ bei Serrala und verantwortlich für die Entwicklung von SAP-integrierten Lösungen zur Anbindung von Kundensystemen an Auskunfteien, Warenkreditversicherer und Compliance-Screening-Anbieter. Mit mehr als 10 Jahren Erfahrung in der Softwareentwicklung liegt sein Fokus auf Kundenzentrierung, agiles Arbeiten und kontinuierlicher Optimierung & Innovation. Als zertifizierter Product Owner und ausgebildeter Informatiker ist er Experte für Ressourcenplanung und Produktstrategie – und ein engagierter Familienvater.
Day 1
14:35 - 15:00
Keynote, Main Stage
Panel Discussion: Quantum of Collaboration: Powering the Future of Finance through Partnerships
Original language: English / Simultaneous translation available in German.
This dynamic session brings together leading voices from Capgemini, Commerzbank, MSG, C2FO, and ConVista to explore how their collaboration with Serrala is unlocking measurable value for our clients. Our panelists will share examples of our joint success in solving complex challenges in finance. Led by our SVP of Partner Relationships, Magali Nedjar, and EVP of Sales EMEA, DACH & LATAM, Oliver Schröder, we will discuss the strength that comes from combining our deep domain expertise and advanced solutions in order to pave the way for smarter, more agile finance functions that deliver real-world impact for global organizations.
Speakers:
Anna Tęczar
FPIA Senior Consulting Director
Capgemini
Ekaterina Kozhevatova
Director | Head of Central Sales
Commerzbank
Scott Loewen
SVP Channels & Business Development
C2F0
Christian Million
Managing Partner
ConVista
Thomas Haas
Abteilungsleiter Payments-Mitte
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Anna Tęczar
FPIA Senior Consulting Director
Capgemini
Anna has over 20+ years of professional work experience in BPO/SSC and SaaS environment. Her major areas of expertise IFAO transformation and delivery with the help of leading market platforms.
Ekaterina Kozhevatova
Director | Head of Central Sales
Commerzbank
With her 20-year-long track record of working in 5 countries, including business consulting in Tech and various functions in banking, Ekaterina is leading Central Sales Department of Commerzbank. Her area of responsibility includes sales of complex product solutions, implementation of large-scale client projects and go-to-market of product innovations.
Scott Loewen
SVP Channels & Business Development
C2F0
Scott is focused on growing the C2FO Customer network through strategic relationships with Ecosystem, Alliance and Banking partners.
Scott has 30+ years of sales and marketing experience with 15 years in the fintech industry, delivering value to CFO, Treasury and Procurement leaders at Global 2000 companies.
He holds a degree in Journalism with emphasis in advertising and sales from the University of Kansas.
Scott lives in Overland Park, Kansas with his wife Lisa and 4 daughters.
Christian Million
Managing Partner
ConVista
Christian Million is Managing Partner at Convista, a leading consulting firm specializing in digital transformation and process optimization. With extensive expertise in treasury and financial asset management, he leads Convista’s Center of Excellence and drives innovative solutions for complex financial challenges. Christian has a strong background in developing and implementing customized IT solutions that help companies increase efficiency and achieve strategic goals. His commitment to excellence and ability to inspire teams make him a valued leader in the industry
Day 1
14:35 - 15:00
Room 1
Next Generation Serrala – What you need to know
Original language: German / AI-powered translation available in English.
Find out how the ‘Serrala Finance Platform’ represents the next generation of Serrala solutions to ensure you stay aligned with SAP and enjoy a smooth journey to the cloud. Serrala’s vision for the future does more than just align with SAP clean core. It offers a comprehensive, plug-and-play working capital hub that integrates workflows, systems, and partners across your on-premise and cloud systems. See how Serrala solutions will help you meet the future with confidence by equipping you with more efficient AI-powered processes, superior regulatory compliance, an intuitive use experience, seamless integration with other ERPs, and real-time strategic insights that will drive critical business outcomes.
Speakers:
Nils Strachanowski
VP Product Invoice-to-Cash
Serrala Group GmbH
Marko Kling
VP Solution Architecture
Serrala
Marko Kling
VP Solution Architecture
Serrala
Marko Kling is the Vice President of Solution Architecture at Serrala and leads the global pre-sales strategy, ensuring seamless integration and solution alignment across all business entities. With over 17 years at Serrala, he has been instrumental in shaping solution strategies, business development, and partner management while overseeing a global team of process and solution experts across EMEA, the Americas, and APAC. Marko brings an extensive expertise in O2C and P2P processes, over the years he has successfully led over 100 projects and assessments worldwide, helping organizations optimize their financial workflows within SAP and beyond. Leveraging his extensive experience in global sales and financial supply chain management, Marko continues to drive innovation and excellence in Serrala’s solutions to meet the evolving needs of businesses worldwide.
Day 1
14:35 - 15:00
Room 2
Best Practices – FS² AccountsPayable
Original language: German / AI-powered translation available in English
Learn how to maximize AP efficiency from our experts. Unlock the secrets of how to improve automation rates, streamline processes and use regular reporting and KPIs to achieve your performance goals and maximize your return on investment in Serrala AP solutions (ROI).
Speakers:
Nele Buttscher
Project Manager
Serrala
Linh Nguyen
Senior Customer Success Manager
Serrala
Nele Buttscher
Project Manager
Serrala
Nele has worked in Consulting and Project Management for over 10 years. As a Project Manager at Serrala, she leads complex global projects, helping organizations across various industries implement our Accounts Payable solutions. Prior to her current role, Nele served as a Senior Consultant at Serrala, where she collaborated closely with clients to drive efficiency and automation in their AP processes. With her expertise in finance process automation, Nele has helped clients enhance straight-through processing rates, reduce the time it takes them to process and pay suppliers, and ensure projects are delivered on time and within budget.
Linh Nguyen
Senior Customer Success Manager
Serrala
Linh has worked in Consulting and Customer Management roles for the past 7 years. Working with our DACH region clients, Linh takes a hands-on approach to helping Serrala clients solve their problems and maximize the value they derive from their Serrala solutions. During her regular engagements with our clients, Linh brings together diverse stakeholders and subject matter experts from across Serrala to ensure we consistently deliver excellent customer service and support our clients’ success.
Day 1
14:35 - 15:00
Room 3
Unlock Tailored Insights with Serrala Analytics: AI-Driven Custom Dashboards, Fast Implementation in a Proven SaaS Technology
Original language: German / AI-powered translation available in English
In today’s fast-paced financial landscape, data-driven decision-making is more critical than ever. Serrala Analytics empowers businesses with AI-driven custom dashboards, enabling finance teams to gain deeper insights faster. With a powerful combination of pre-built analytics applications, interactive visualizations, and a proven SaaS technology, organizations can accelerate implementation, reduce complexity, and unlock tailored insights for better strategic decisions.
Speakers:
Nina Luh
Director Business Intelligence
Serrala
David Hobler
Senior Manager Business Intelligence
Serrala
Nina Luh
Director Business Intelligence
Serrala
Nina is the Director of Business intelligence at Serrala. In her position, she manages the team, takes care of equipping all Serrala solutions with powerful analytics reporting tools and specialized working capital management software. She has a proven track record in analysis and consulting in the field of treasury and working capital management with nearly 20 years of experience. Prior to Serrala, she was a manager at leading finance and treasury advisory firm Schwabe, Ley & Greiner. Nina holds a degree in Business Administration from the Vienna University of Economics and Business Administration.
David Hobler
Senior Manager Business Intelligence
Serrala
David Hobler is a distinguished Senior Manager in Business Intelligence with over a decade of experience in the fintech industry. Based in Norderstedt, Schleswig-Holstein, Germany, David has been leading the development of Serrala Analytics since June 2018, transforming it into a hyper-scale SaaS solution by integrating Qlik Cloud services with in-house cloud platform services.
David’s innovative approach has streamlined complex reporting tasks for finance operations, providing full automation and enhancing efficiency. His leadership and vision have been pivotal in shaping the product’s success and driving its adoption among clients.
With a strong background in customer relationship management, technical analysis, and conceptual design, David Hobler is a sought-after speaker in the fintech arena, known for his innovative solutions and commitment to excellence.
Day 1
15:30 - 15:55
Keynote, Main Stage
Revolutionizing Clean Core Transformation with Nova AI’s Multi-Agent System for SAP Modernization
Original language: English / Simultaneous translation available in German.
Discover how Nova AI is revolutionizing SAP clean core modernization with its breakthrough multi-agent AI system. Nova AI combines significant AI automations and their SAP experts to deliver superior outcomes with unprecedented speed and efficiency for S/4HANA transformation projects. Whether modernizing existing functionalities, building new Clean Core compliant custom code, or implementing hybrid approaches, Nova AI can significantly accelerate the custom code modernization journey for customers like Serrala, an early innovation partner. Presented by Emma Qian, former Google DeepMind researcher who led the development of a general coding agent that achieved the top score on the most popular AI coding benchmark, and Prof. Dr. Alexander Zeier, SAP leader of 30+ years who co-invented SAP HANA alongside Hasso Plattner and led over 150 S/4HANA transformations during his career.
Speakers:
Emma Qian
Chief Executive Officer
Nova Software
Prof. Dr. Alexander Zeier
Chief Scientist
Nova Software
Emma Qian
Chief Executive Officer
Nova Software
Former researcher at Google DeepMind and Meta AI, Emma Qian has built cutting-edge AI systems and previously founded a company focused on foundational models. She is the Co-Founder & CEO of Nova AI.
Prof. Dr. Alexander Zeier
Chief Scientist
Nova Software
Co-inventor of SAP HANA, Alexander Zeier is a SAP leader with 30+ years in enterprise architecture, driving 150+ S/4HANA transformations as CTO of Accenture’s SAP Business Group. He is the Co-Founder & Chief Scientist of Nova AI.
Day 1
16:00 - 16:25
Keynote, Main Stage
Customer Showcase: Leveraging XOL insurance through digital Credit Management at CLAAS
Original language: English / Simultaneous translation available in German.
CLAAS started to capitalize on its strong internal credit management process by moving from traditional credit insurance to an XOL insurance. To fulfill the increased reporting requirements and the desire to build a stronger data footing for its credit management process, CLAAS introduced FS² Credit from Serrala. Find out how CLAAS used FS² Credit from Serrala to digitalize and simplify its credit management process, by moving it into SAP and creating accountability and better back testing abilities
Speakers:
Jörg Opperbeck
Kreditmanager Export
CLAAS
Heiner Luz
VP - Global Credit Management & Group AR
CLAAS
Heiner Luz
VP - Global Credit Management & Group AR
CLAAS
Heiner Luz verantwortet sowohl das Group Credit Management als auch den Bereich Accounts Receivables bei der CLAAS KGaA. Hier kümmert er sich um den Finanzanalyseprozess der weltweiten Importeure und Händler, einheitliche Zahlungsbedingungen, sowie die finanzielle Risikobewertung von kritischen Zulieferern. Er ist seit 5 Jahren bei CLAAS, nach 15 Jahren in verschieden Analysefunktionen im Asset Management & Investment Banking.
Day 1
16:00 - 16:25
Room 2
Unlock the Power of FS² AutoBank: Best Practices for Financial Automation
Original language: German / AI-powered translation available in English.
Discover how FS² AutoBank can transform your financial operations with smooth automation. Learn best practices for optimizing cash management, bank statement processing, and payment reconciliation. See how FS² AutoBank boosts efficiency, reduces manual effort, and ensures faster, more accurate transactions for better control and visibility.
Speakers:
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
As Solution Architect, Manuel is responsible for the success of Serrala’s AR solutions. In his role, he is responsible for the further development of software-based process solutions for Serrala customers and supporting the sales process with product and process expertise.
Manuel has over 10 years of experience in the entire I2C environment. He has been involved in many projects with global clients where he brought his deep knowledge of AR process automations, electronic payments, SAP and cloud solutions.
Day 1
16:00 - 16:25
Room 3
FS² AccountsPayable Trends and Innovations
Original language: German / AI-powered translation available in English.
Hear about the latest innovations in FS² AccountsPayable. Improve automation rates and make AP a key pillar of your spend management strategy with new e-invoicing updates, country-specific invoicing capabilities, tax calculation improvements, flexible invoice processing options and Microsoft Teams invoice approvals.
Speakers:
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Oliver is a Solution Architect Manager, responsible for P2P Processes, AP and Payment Automation. In his role, he is responsible for developing software-based process solutions for Serrala customers and for supporting the sales process with product and process expertise.
He has over a decade of experience across the entire P2P process. He has been involved in many projects with global customers where he brings his deep knowledge of AP Automation, electronic payments, SAP & Cloud Solutions. Prior to joining the Solution Architects team, Oliver has held positions as a Consultant and Project Manager at Serrala.
Day 1
16:30 - 16:55
Keynote, Main Stage
Sneak Peek on our next AR Innovations
Original language: English / Simultaneous translation available in German.
Get an exclusive preview of upcoming AR innovations from Serrala. This session will highlight next-gen tools and features that streamline AR processes, boost efficiency, and improve cash flow management. Be the first to see how these solutions will enhance your AR operations, giving you a competitive edge and better financial visibility.
Speakers:
Nils Strachanowski
VP Product Invoice-to-Cash
Serrala Group GmbH
Prashant Kumar
VP Alevate AR
Serrala
Prashant Kumar
VP Alevate AR
Serrala
Prashant Kumar is the Vice President of Alevate AR at Serrala, leading the charge in AI-powered finance automation for the Office of the CFO. With over 20 years of experience in enterprise software, he has a proven track record of scaling businesses and delivering value through product innovation and strategic growth. Prashant is committed to transforming the Order-to-Cash (O2C) process, optimizing cash flow, and driving digital transformation to help organizations streamline accounts receivable and maximize efficiency.
Day 1
16:30 - 16:55
Room 1
Are you ready to turn your accounts receivables into assets? Order to Cash in the Cloud: smart & automated debt collection, cash application, EIPP & payments (Alevate AR)
Original language: German / AI-powered translation available in English.
Discover Alevate AR, our smart cloud-native solution to automate and transform your AR department.
It enables intelligent debt collection management and automates cash application processing. In addition, Alevate AR offers electronic invoicing and delivery and a self-service customer portal for faster payments. Predictive forecasting and real-time analytics improve cash flow visibility.
Reduce manual effort, automate error-prone and inefficient processes and transform your accounts receivable team into a value creator!
Alevate AR integrates seamlessly with accounting or ERP systems, enabling rapid implementation.
Speakers:
Andy Büch
Solutions Evangelist - Invoice to Cash
Serrala Group GmbH
Andy Büch
Solutions Evangelist - Invoice to Cash
Serrala Group GmbH
As a Solutions Evangelist, Andy is the brand ambassador for Serrala’s “Invoice to Cash” solutions. He represents Serrala’s products and image both internally and externally, covering all product topics as well as the strategic direction in the relevant subject areas.
Prior to this role, as VP Product and Director Solutions Success, he was responsible for the implementation and success of credit and receivables management solutions.
With nearly 20 years of experience in the risk and receivables industry and 30 years of experience in IT, he has successfully implemented more than 150 projects in his career as a project manager, solution architect, developer, and consultant in various industries.
He holds a degree in mathematics (Berliner Hochschule für Technnik).
Day 1
16:30 - 16:55
Room 2
Alevate AP Trends and Innovations
Original language: English / AI-powered translation available in German.
Explore the latest innovations and features available with Alevate AP including AI-powered invoice coding, Microsoft Teams App for Invoice Approvals, Generative AI insights, e-invoicing with SOVOS integration, advanced API integrations with ERP systems, invoice status tracking, exception-based invoice processing, AP Analytics and much more
Speakers:
Philipp Hiller
Sales Executive Alevate
Serrala Group GmbH
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Philipp Hiller
Sales Executive Alevate
Serrala Group GmbH
Philipp is responsible for sales of our Alevate suite of products in the DACH and EMEA regions. He has over 14 years of SaaS sales experience and brings his extensive knowledge of cloud solutions to help Serrala clients maximize the value they receive from their finance process automation solutions.
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Mohan is the Product Team Lead for Alevate AP. He is responsible for guiding cross-functional teams to develop and launch cutting-edge products and services that delight customers and drive business growth. Mohan has more than 13 years of experience working for medium to enterprise level software firms, specializing in cloud solutions. After working with Coupa, Mohan joined Serrala and has guided the Alevate AP team as they developed and launched innovative new capabilities such as the Serrala Microsoft Teams app, Generative AI insights, and API integrations as well as our recent SAP Certified integration with GROW, S/4HANA public cloud systems.
Day 1
16:30 - 16:55
Room 3
Finance Automation Trends: Navigating the Future with Serrala
Original language: English / AI-powered translation available in German.
Join us at the Serrala Summit to explore how finance automation is transforming processes through AI and machine learning. Discover trends that enhance efficiency, mitigate risk, and improve accuracy, and learn their impacts on your business and finance operations.
Speakers:
Isabel Scheuring Pereira
Global Director Product Marketing
Serrala Group GmbH
Isabel Scheuring Pereira
Global Director Product Marketing
Serrala Group GmbH
Isabel Scheuring Pereira is the Director of Product Marketing at Serrala, leading the team and strategies for successful product launches into the market for the whole solution portfolio, ensuring product adoption across the whole working capital process automation. With 15+ years of experience leading marketing and product marketing teams, she held key roles in Brazil, Mexico, the UK, and Germany, gaining a deep understanding of global market trends. At the Serrala Summit, Isabel will share insights on the transformative impact of trends around AR, AP and Payments, highlighting key use cases and technologies driving these changes.
Day 1
17:00 - 17:25
Keynote, Main stage
Future-Ready AI Strategies with Microsoft and Serrala: Automation and Innovation for 2025
Original language: English / AI-powered translation available in German.
Discover how Serrala’s integration with Microsoft empowers business users to manage approvals, monitor transaction status, and generate real-time financial insights.The Serrala Microsoft Teams app, conveniently puts the power of Serrala at your fingertips to reduce process cycle times and boost productivity. With our latest API integration to Microsoft Dynamics 365 BC, the power of Serrala financial process automation is available to more organizations worldwide.
Speakers:
Matt Pitcher
Director, Accounts Payable
Serrala Group GmbH
Florian Lautenschlager
Partner Technology Strategist
Microsoft
Matt Pitcher
Director, Accounts Payable
Serrala Group GmbH
Matt is responsible for leading the product strategy for our Serrala Accounts Payable products. Matt has over 15 years navigating the finance automation software industry, delving into realms like AP, AR, Payments, and CCM. He is passionate about strategic planning and product delivery, and brings his keen insight into go-to-market, product management and product marketing methodologies to the Serrala team. He is fiercely dedicated to building software products that help our customers introduce innovative capabilities, address emerging risks, eliminate process weaknesses and adapt to changing global market trends. As key a member of our multi-functional executive team, he ensures Serrala AP and data capture solutions provide our customers with positive outcomes and measurable operational improvements.
Florian Lautenschlager
Partner Technology Strategist
Microsoft
Florian ist Partner Technology Strategist bei Microsoft mit Sitz in Deutschland. Florian hilft Partnern bei ihrer technischen Strategie und nutzt dafür seinen soliden Hintergrund in der Softwareentwicklung und -architektur sowie in Technologiestrategien mit einem besonderen Schwerpunkt auf moderne Cloud-Lösungen. Florian hat einen Masterabschluss sowie einen Doktortitel in Informatik.
Day 1
17:30 - 19:00
Cocktail Reception
17:30 – Networking (Ground Floor): Enjoy an exclusive welcome with signature cocktails, martinis, and a cigar roller, all set to relaxed saxophone music
Day 1
19:00 - 00:00
Customer Awards, Show & Networking Dinner
19:00 – Official Start (2nd Floor): Customer Awards & Show
19:45 – Dinner with Live Music
21:00 – Casino Night & Whiskey Tasting: Try your luck and taste high-quality whiskeys. Celebrate with us – great music, drinks, and the best company!
00:00 – End of the evening program
| 08:30 - 09:00 | Breakfast |
| 09:00 - 09:10 | Welcome |
| 09:15 - 09:45 | Keynote, Main Stage |
| 09:50 - 10:25 | Keynote, Main Stage |
| 10:30 - 11:00 | Networking Pause |
| 11:00 - 11:25 | Keynote, Main Stage Room 2 Room 3 |
| 11:30 - 11:55 | Keynote, Main Stage Room 1 Room 2 Room 3 |
| 12:00 - 13:00 | Lunch |
| 13:00 - 13:25 | Keynote, Main Stage Room 2 Room 3 |
| 13:30 - 13:55 | Keynote, Main Stage |
| 14:00 - 14:15 | End of the event |
Day 1
10:45 - 11:15
Keynote (Main Stage)
Tomorrow Never Waits: Our CEO’s Blueprint for the Autonomous CFO
Original language: English / Simultaneous translation available in German.
In this opening keynote, our CEO will reveal how Serrala is empowering finance leaders to go beyond traditional expectations through our vision of High Definition Finance. Discover how we’re combining operational excellence, advanced automation, and the latest AI capabilities to unlock the next frontier of strategic growth. You’ll also get a first look at our bold innovations, designed to liberate finance teams from legacy constraints and create value faster, with greater clarity and confidence.
Speakers:
Axel Rebien
Chief Executive Officer
Serrala Group GmbH
Axel Rebien
Chief Executive Officer
Serrala Group GmbH
Axel Rebien is the Chief Executive Officer (CEO) of Serrala, the global leader in finance process automation empowering the world’s leading enterprises reach new levels of excellence in finance through automation. With over 20 years of experience in executive leadership, he has a strong track record in corporate finance, M&A strategy, investor relations and business transformation.
Axel holds the overall responsibility for the strategic direction, operations, management, and performance of the company. Before becoming CEO in July 2023, Axel served as Serrala’s Chief Financial Officer (CFO), where he was responsible for the company’s financial strategy, accounting, and financial planning. His leadership in this role strengthened Serrala’s financial operations and positioned the company for long-term stability.
Prior to Serrala, he held executive senior leadership positions at Unzer (CEO and CFO; formerly: heidelpay group), a fast-growing, innovative, and modular platform for international payments, PharmaSGP SE (healthcare and pharmaceuticals), and Tom Tailor Holding SE, where he successfully managed the 2010 IPO.
Axel Rebien demonstrated solid experience leading global finance operations, his dynamic leadership, authentic hands-on attitude and visionary mindset, combined with his deep knowledge of the issues and opportunities facing our industry and its customers, are instrumental in driving Serrala’s continued growth and global influence.
Axel holds an MBA in Economics from Gottfried-Wilhelm-Leibniz-University, Hannover, and a Ph.D. in Political Science and Economics from the University of Chemnitz. He is based in Hamburg, Germany.
Day 1
11:15 - 12:05
Keynote: Main Stage
Shaping Tomorrow’s Finance Automation: The Power of Process, Data, and AI in Optimizing Operations
Original language: English / Simultaneous translation available in German.
As finance teams look to the future, it is critical to embrace AI for smarter planning, budgeting, and forecasting. Join Rami Chahine our Chief Technology & Product Officer as he unveils how AI, automation, and predictive analytics are transforming finance and why Serrala is a recognized leader in working captial intelligence. He will explore how Serrala is integrating AI into every aspect of your finance processes so you can move your organization quickly from manual to autonomous and achieve your strategic finance goals through greater efficiency and increased liquidity.
Speakers:
Rami Chahine
Chief Product Technology Officer
Serrala
Rami Chahine
Chief Product Technology Officer
Serrala
Rami Chahine is Chief Product and Technology Officer (CPTO) and a member of the executive management board of Serrala. Rami directs the product, technology, and IT functions while driving Serrala’s global advancements in technology and innovation.
Rami Chahine is a seasoned product executive with over 20 years of experience in driving technology roadmaps, from market analysis to global product launches. Known for his innovative and execution-oriented approach, Rami is passionate about building engaging products to increase market share. Before joining Serrala, Rami served as SVP of Products at Quadient, Chief Product Officer at Jahia Inc., and SVP of Product Management at Datawatch Corporation. His accomplishments include spearheading visionary product strategies, building teams for agility and high productivity, and achieving significant revenue growth through successful product execution.
Day 1
13:05 - 13:30
Room 2
A Sneak Peek of the New Serrala Customer Hub (Serrala Finance Platform)
Original language: English / AI-powered translation available in German.
Take the opportunity to participate as a first customer in a tour through the Serrala Customer Hub, your new gateway to Serrala. Witness how the hub will help you streamline and simplify your daily work, provide all answers in one location and delivers faster service. Capabilities on our roadmap include a centralized, single login screen for applications; a summary of your current subscriptions and usage statistics; direct access to our new AI-powered support center; convenient communications options; and a personalized view of the latest news, events, or other information you can use.
Speakers:
Mickey Vonckx
SVP Portfolio Strategy
Serrala Group GmbH
Mickey Vonckx
SVP Portfolio Strategy
Serrala Group GmbH
Mickey is SVP Portfolio Strategy at Serrala and responsible for delivering shared cloud services and driving the cloud portfolio strategy. He has spent 25 years in payments domain; specifically designing and commercializing B2B payment solutions for corporate clients. The last 13 years he has been working at Serrala, first as the EMEA sales manager and later he has started the Managed Automation team at Serrala.
Day 1
13:05 - 13:30
Keynote, Main Stage
Customer Showcase: Mercedes automates the cash application process in SAP S/4HANA
Original language: German / Simultaneous translation available in English.
In this session, discover how Mercedes leveraged its SAP S/4HANA transformation to optimize and standardize the incoming payment process with Serrala. Transitioning from a custom-programmed cash application, Mercedes used the S/4HANA migration as a strategic opportunity to modernize and optimize incoming payment processes. With Serrala, Mercedes found a comprehensive solution portfolio that met all functional and operational requirements to drive efficiency and scalability in its finance operations.
Speakers:
Sven Hery
Manager of Global Process Management O2C
Mercedes-Benz Group AG
Stefan Kost
Manager of IT Solutions FC
Mercedes-Benz Group AG
Day 1
13:05 - 13:30
Room 3
Verification of Payee in the European Payments Area – What do you need to know
Original language: German / AI-powered translation available in English.
Find out how the Verification of Payee (VoP) increases the security of SEPA payments, which regulatory requirements apply and what options you have for implementation. We explain the VoP process and the impact on your payment processes. We also shed light on the banking perspective and provide practical tips on implementation and cooperation with your house banks.
Speakers:
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Henrik Büttgen
Principal Business Consultant Payments
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Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Michaela is the responsible Product Manager and leads the team of Product Owners for FS² Payment, CLT and eBAM solutions. Michaela started her career in the banking sector. Before joining Serrala in April 2011, she was the lead Product Manager for SWIFT for Corporates at Commerzbank. She has more than 30 years of extensive expertise in national and international payments and global cash management for corporate customers as well as for financial institutions. Michaela holds a degree as specialist for foreign trade.
Day 1
13:35 - 14:00
Keynote: Main Stage
License to Save: Cutting S/4HANA Costs and Risk with a Data Strategy
Original language: English / Simultaneous translation available in German.
Discover how Serrala is maximizing its Return on Investment (ROI) from S/4HANA with a comprehensive data strategy. Serrala uses a serverless content storage system to retain data and documents for its S/4 Public Cloud environment and plans to decommission its legacy SAP systems to reduce cost and risk. We’ll show you how the same strategy can be used in Accounts Payable to retain invoices and other supporting documents cost effectively and provide users with easy access to invoice information in the cloud.
Speakers:
Vishal Awasthi
CEO Neev Data
Neev
Vishal Awasthi
CEO Neev Data
Neev
Vishal leads Neev software development and commercial operations, overseeing a global team. He has more than twenty years’ experience in the IT industry and specializes in design, productization, marketing, pre-sales, implementation and support of enterprise business and content management solutions.
Prior to Neev, Vishal was Senior Vice President of Serrala where he led the global development of the Corestone and Accounts Payable solutions. His work with Serrala began when, Dolphin Solutions Corp, merged with Hanse Orga and e5 Consulting. Vishal served as the Chief Technology Officer of Dolphin. During his time at Dolphin, Vishal transformed the company from a niche consulting startup to a software product company. In this role he carried full P&L responsibilities, helping build and manage consulting, product, and engineering teams and spearhead successful partnerships.
Day 1
13:35 - 14:00
Room 2
Sneak Peek – Supplier Portal (AP)
Original language: English / AI-powered translation available in German.
Find out how the Verification of Payee (VoP) increases the security of SEPA payments, which regulatory requirements apply and what options you have for implementation. We explain the VoP process and the impact on your payment processes. We also shed light on the banking perspective and provide practical tips on implementation and cooperation with your house banks.
Speakers:
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Mohan is the Product Team Lead for Alevate AP. He is responsible for guiding cross-functional teams to develop and launch cutting-edge products and services that delight customers and drive business growth. Mohan has more than 13 years of experience working for medium to enterprise level software firms, specializing in cloud solutions. After working with Coupa, Mohan joined Serrala and has guided the Alevate AP team as they developed and launched innovative new capabilities such as the Serrala Microsoft Teams app, Generative AI insights, and API integrations as well as our recent SAP Certified integration with GROW, S/4HANA public cloud systems.
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Oliver is a Solution Architect Manager, responsible for P2P Processes, AP and Payment Automation. In his role, he is responsible for developing software-based process solutions for Serrala customers and for supporting the sales process with product and process expertise.
He has over a decade of experience across the entire P2P process. He has been involved in many projects with global customers where he brings his deep knowledge of AP Automation, electronic payments, SAP & Cloud Solutions. Prior to joining the Solution Architects team, Oliver has held positions as a Consultant and Project Manager at Serrala.
Day 1
13:35 - 14:00
Room 3
FS² Collections Trends and Innovations
Original language: German / AI-powered translation available in English.
Hear about the latest trends and innovations on FS² Collections. Improve collaboration with our newly released Microsoft Teams Integration for Credit Limit Approvals and get to know our Customer Portal for easily accepting Online Payments. Sneak peak into the product roadmap and strategy.
Speakers:
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Patrick joined Serrala in July 2018. He is responsible for our FS² solutions supporting the Order-to-Cash processes especially for Credit Management, Collections & Dispute as well as for Compliance in the DACH region.
Prior to that, he spent more than 15 years in various positions in credit and receivables management. Here he has experience ranging from credit & collection clerk, credit manager to EMEA Process Owner Credit Management and Accounts Receivable.
Patrick holds a degree in Business Administration for Accounting and General Management. In addition, he participated in the one-year part-time further education of the BVCM at the University of Applied Sciences Bochum and acquired the Certified Credit Manager.
Day 1
13:35 - 14:00
Room 1
Alevate Payments Business – The flexibility of managing payments in the cloud
Original language: English / AI-powered translation available in German.
The transformation to payments in the cloud starts with Alevate Payments Business, a dynamic and user friendly payments application for Small Medium Businesses. Easy to navigate and enriched with a Mobil App for ultimate visibility and flexibility, it enables finance teams managers to stay in control over their payments and cash anytime, anywhere.
Speakers:
Schodjaoddin Qamari
Director Service Delivery Payments
Serrala
Schodjaoddin Qamari
Director Service Delivery Payments
Serrala
With his long professional experience in the finance industry, with strong focus on Payments, Cash Management and Treasury, Schodjaoddin has a customer centric mindset, and a fresh and dynamic approach as Serrala’s ‘Alevate Suite and Hosted Services’ Delivery Manager.
Day 1
14:05 - 14:30
Keynote, Main Stage
Unlocking the Power of AI: Insights from the Forrester Reports on AP and AR
Original language: English / Simultaneous translation available in German.
AI is revolutionizing Accounts Payable (AP) and Accounts Receivable (AR) processes. Join us for an insightful session where we delve into the transformative capabilities of AI in key use cases like fraud management, payment management, collection management, deduction management, and electronic invoice delivery. See how Serrala AI is enhancing efficiency and mitigating risks through continuous model updates to unlock new opportunities in the digital finance automation landscape.
Speakers:
Bernhardt Bruns
Principal Solution Architect
Serrala
Christine Monk
Global Product Marketing Manager
Serrala Group GmbH
Bernhardt Bruns
Principal Solution Architect
Serrala
Bernhard is a Principal Solution Architect, specializing in our Alevate suite of solutions. He is a passionate pragmatist and has extensive experience in international project and product management. He asks the right questions and doesn’t make promises he can’t keep.
Christine Monk
Global Product Marketing Manager
Serrala Group GmbH
Christine Monk is the Global Product Marketing Manager for Serrala Accounts Payable, Capture, and Data and Document solutions. She has over 25 years of experience in financial enterprise software, working in technical communications, training, product and content marketing roles. Prior to joining Serrala, she worked in similar roles for IBM and Oracle, and NexJ Systems.
Day 1
14:05 - 14:30
Room 1
Next Generation Serrala – What you need to know
Original language: English / AI-powered translation available in German.
Speakers:
Nils Strachanowski
VP Product Invoice-to-Cash
Serrala Group GmbH
Marko Kling
VP Solution Architecture
Serrala
Marko Kling
VP Solution Architecture
Serrala
Marko Kling is the Vice President of Solution Architecture at Serrala and leads the global pre-sales strategy, ensuring seamless integration and solution alignment across all business entities. With over 17 years at Serrala, he has been instrumental in shaping solution strategies, business development, and partner management while overseeing a global team of process and solution experts across EMEA, the Americas, and APAC. Marko brings an extensive expertise in O2C and P2P processes, over the years he has successfully led over 100 projects and assessments worldwide, helping organizations optimize their financial workflows within SAP and beyond. Leveraging his extensive experience in global sales and financial supply chain management, Marko continues to drive innovation and excellence in Serrala’s solutions to meet the evolving needs of businesses worldwide.
Day 1
14:05 - 14:30
Room 2
Need a KPI Boost? Turning Customer Insights into Profits
Original language: English / AI-powered translation available in German.
The combination of Customer Engagement and Analytics empowers businesses to optimize strategies through data-driven decisions that boost loyalty, revenue, and overall performance. Learn how Serrala CRM Insights and our partners help you to leverage the full potential in your customer relationships.
Speakers:
Tobias Beckers
VP Consulting CRM
Serrala
Leigh Kalina
Senior Director of Sales
Optimove
Sam Fogwill
Director, Partnerships EMEA
Fullstory
Tobias Beckers
VP Consulting CRM
Serrala
Leigh Kalina
Senior Director of Sales
Optimove
Leigh is a leader in customer relationship marketing, with nearly a decade of experience at Optimove. Starting as a Marketing Data Scientist in the Strategic Services team, Leigh worked closely with strategic clients to shape and optimize their marketing strategies. As Optimove’s first Solutions Engineer, she played a pivotal role in building and scaling the team globally. Today, Leigh leads the EMEA sales team, driving growth for both new and existing business. With a background in engineering and a passion for data-driven decision-making, Leigh is dedicated to helping brands maximize customer engagement and retention through innovative solutions.
Sam Fogwill
Director, Partnerships EMEA
Fullstory
Sam Fogwill brings a seasoned career in data, marketing technology, and behavioural analytics. Leading partnerships across EMEA at Fullstory, his experience spans high-growth scale-ups and global SaaS leaders – building strategic alliances that blend data and technology to help companies grow.
Day 1
14:05 - 14:30
Room 3
FS² Credit & Risk Trends and Innovations
Original language: German / AI-powered translation available in English.
Discover the newest advancements in FS² Credit & Risk. Explore faster decision-making with our new Microsoft Teams Integration for Credit Limit Approvals. Sneak peek into AI-driven Credit agent. Boost collaboration through Microsoft Outlook & Teams integrations. Get an exclusive look at what’s next on our product roadmap. Join us as we redefine Credit for the digital era: Smart & Confident.
Speakers:
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Philipp Behrens
Senior Product Owner FS² Credit & Risk - Connectors
Serrala
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Patrick joined Serrala in July 2018. He is responsible for our FS² solutions supporting the Order-to-Cash processes especially for Credit Management, Collections & Dispute as well as for Compliance in the DACH region.
Prior to that, he spent more than 15 years in various positions in credit and receivables management. Here he has experience ranging from credit & collection clerk, credit manager to EMEA Process Owner Credit Management and Accounts Receivable.
Patrick holds a degree in Business Administration for Accounting and General Management. In addition, he participated in the one-year part-time further education of the BVCM at the University of Applied Sciences Bochum and acquired the Certified Credit Manager.
Philipp Behrens
Senior Product Owner FS² Credit & Risk - Connectors
Serrala
Philipp ist Product Owner im Produktbereich „FS² Credit & Risk“ bei Serrala und verantwortlich für die Entwicklung von SAP-integrierten Lösungen zur Anbindung von Kundensystemen an Auskunfteien, Warenkreditversicherer und Compliance-Screening-Anbieter. Mit mehr als 10 Jahren Erfahrung in der Softwareentwicklung liegt sein Fokus auf Kundenzentrierung, agiles Arbeiten und kontinuierlicher Optimierung & Innovation. Als zertifizierter Product Owner und ausgebildeter Informatiker ist er Experte für Ressourcenplanung und Produktstrategie – und ein engagierter Familienvater.
Day 1
14:35 - 15:00
Keynote, Main Stage
Panel Discussion: Quantum of Collaboration: Powering the Future of Finance through Partnerships
Original language: English / Simultaneous translation available in German.
This dynamic session brings together leading voices from Capgemini, Commerzbank, MSG, C2FO, and ConVista to explore how their collaboration with Serrala is unlocking measurable value for our clients. Our panelists will share examples of our joint success in solving complex challenges in finance. Led by our SVP of Partner Relationships, Magali Nedjar, and EVP of Sales EMEA, DACH & LATAM, Oliver Schröder, we will discuss the strength that comes from combining our deep domain expertise and advanced solutions in order to pave the way for smarter, more agile finance functions that deliver real-world impact for global organizations.
Speakers:
Anna Tęczar
FPIA Senior Consulting Director
Capgemini
Ekaterina Kozhevatova
Director | Head of Central Sales
Commerzbank
Scott Loewen
SVP Channels & Business Development
C2F0
Christian Million
Managing Partner
ConVista
Thomas Haas
Abteilungsleiter Payments-Mitte
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Anna Tęczar
FPIA Senior Consulting Director
Capgemini
Anna has over 20+ years of professional work experience in BPO/SSC and SaaS environment. Her major areas of expertise IFAO transformation and delivery with the help of leading market platforms.
Ekaterina Kozhevatova
Director | Head of Central Sales
Commerzbank
With her 20-year-long track record of working in 5 countries, including business consulting in Tech and various functions in banking, Ekaterina is leading Central Sales Department of Commerzbank. Her area of responsibility includes sales of complex product solutions, implementation of large-scale client projects and go-to-market of product innovations.
Scott Loewen
SVP Channels & Business Development
C2F0
Scott is focused on growing the C2FO Customer network through strategic relationships with Ecosystem, Alliance and Banking partners.
Scott has 30+ years of sales and marketing experience with 15 years in the fintech industry, delivering value to CFO, Treasury and Procurement leaders at Global 2000 companies.
He holds a degree in Journalism with emphasis in advertising and sales from the University of Kansas.
Scott lives in Overland Park, Kansas with his wife Lisa and 4 daughters.
Christian Million
Managing Partner
ConVista
Christian Million is Managing Partner at Convista, a leading consulting firm specializing in digital transformation and process optimization. With extensive expertise in treasury and financial asset management, he leads Convista’s Center of Excellence and drives innovative solutions for complex financial challenges. Christian has a strong background in developing and implementing customized IT solutions that help companies increase efficiency and achieve strategic goals. His commitment to excellence and ability to inspire teams make him a valued leader in the industry
Day 1
14:35 - 15:00
Room 1
Next Generation Serrala – What you need to know
Original language: German / AI-powered translation available in English.
Find out how the ‘Serrala Finance Platform’ represents the next generation of Serrala solutions to ensure you stay aligned with SAP and enjoy a smooth journey to the cloud. Serrala’s vision for the future does more than just align with SAP clean core. It offers a comprehensive, plug-and-play working capital hub that integrates workflows, systems, and partners across your on-premise and cloud systems. See how Serrala solutions will help you meet the future with confidence by equipping you with more efficient AI-powered processes, superior regulatory compliance, an intuitive use experience, seamless integration with other ERPs, and real-time strategic insights that will drive critical business outcomes.
Speakers:
Nils Strachanowski
VP Product Invoice-to-Cash
Serrala Group GmbH
Marko Kling
VP Solution Architecture
Serrala
Marko Kling
VP Solution Architecture
Serrala
Marko Kling is the Vice President of Solution Architecture at Serrala and leads the global pre-sales strategy, ensuring seamless integration and solution alignment across all business entities. With over 17 years at Serrala, he has been instrumental in shaping solution strategies, business development, and partner management while overseeing a global team of process and solution experts across EMEA, the Americas, and APAC. Marko brings an extensive expertise in O2C and P2P processes, over the years he has successfully led over 100 projects and assessments worldwide, helping organizations optimize their financial workflows within SAP and beyond. Leveraging his extensive experience in global sales and financial supply chain management, Marko continues to drive innovation and excellence in Serrala’s solutions to meet the evolving needs of businesses worldwide.
Day 1
14:35 - 15:00
Room 2
Best Practices – FS² AccountsPayable
Original language: German / AI-powered translation available in English
Learn how to maximize AP efficiency from our experts. Unlock the secrets of how to improve automation rates, streamline processes and use regular reporting and KPIs to achieve your performance goals and maximize your return on investment in Serrala AP solutions (ROI).
Speakers:
Nele Buttscher
Project Manager
Serrala
Linh Nguyen
Senior Customer Success Manager
Serrala
Nele Buttscher
Project Manager
Serrala
Nele has worked in Consulting and Project Management for over 10 years. As a Project Manager at Serrala, she leads complex global projects, helping organizations across various industries implement our Accounts Payable solutions. Prior to her current role, Nele served as a Senior Consultant at Serrala, where she collaborated closely with clients to drive efficiency and automation in their AP processes. With her expertise in finance process automation, Nele has helped clients enhance straight-through processing rates, reduce the time it takes them to process and pay suppliers, and ensure projects are delivered on time and within budget.
Linh Nguyen
Senior Customer Success Manager
Serrala
Linh has worked in Consulting and Customer Management roles for the past 7 years. Working with our DACH region clients, Linh takes a hands-on approach to helping Serrala clients solve their problems and maximize the value they derive from their Serrala solutions. During her regular engagements with our clients, Linh brings together diverse stakeholders and subject matter experts from across Serrala to ensure we consistently deliver excellent customer service and support our clients’ success.
Day 1
14:35 - 15:00
Room 3
Unlock Tailored Insights with Serrala Analytics: AI-Driven Custom Dashboards, Fast Implementation in a Proven SaaS Technology
Original language: German / AI-powered translation available in English
In today’s fast-paced financial landscape, data-driven decision-making is more critical than ever. Serrala Analytics empowers businesses with AI-driven custom dashboards, enabling finance teams to gain deeper insights faster. With a powerful combination of pre-built analytics applications, interactive visualizations, and a proven SaaS technology, organizations can accelerate implementation, reduce complexity, and unlock tailored insights for better strategic decisions.
Speakers:
Nina Luh
Director Business Intelligence
Serrala
David Hobler
Senior Manager Business Intelligence
Serrala
Nina Luh
Director Business Intelligence
Serrala
Nina is the Director of Business intelligence at Serrala. In her position, she manages the team, takes care of equipping all Serrala solutions with powerful analytics reporting tools and specialized working capital management software. She has a proven track record in analysis and consulting in the field of treasury and working capital management with nearly 20 years of experience. Prior to Serrala, she was a manager at leading finance and treasury advisory firm Schwabe, Ley & Greiner. Nina holds a degree in Business Administration from the Vienna University of Economics and Business Administration.
David Hobler
Senior Manager Business Intelligence
Serrala
David Hobler is a distinguished Senior Manager in Business Intelligence with over a decade of experience in the fintech industry. Based in Norderstedt, Schleswig-Holstein, Germany, David has been leading the development of Serrala Analytics since June 2018, transforming it into a hyper-scale SaaS solution by integrating Qlik Cloud services with in-house cloud platform services.
David’s innovative approach has streamlined complex reporting tasks for finance operations, providing full automation and enhancing efficiency. His leadership and vision have been pivotal in shaping the product’s success and driving its adoption among clients.
With a strong background in customer relationship management, technical analysis, and conceptual design, David Hobler is a sought-after speaker in the fintech arena, known for his innovative solutions and commitment to excellence.
Day 1
15:30 - 15:55
Keynote, Main Stage
Revolutionizing Clean Core Transformation with Nova AI’s Multi-Agent System for SAP Modernization
Original language: English / Simultaneous translation available in German.
Discover how Nova AI is revolutionizing SAP clean core modernization with its breakthrough multi-agent AI system. Nova AI combines significant AI automations and their SAP experts to deliver superior outcomes with unprecedented speed and efficiency for S/4HANA transformation projects. Whether modernizing existing functionalities, building new Clean Core compliant custom code, or implementing hybrid approaches, Nova AI can significantly accelerate the custom code modernization journey for customers like Serrala, an early innovation partner. Presented by Emma Qian, former Google DeepMind researcher who led the development of a general coding agent that achieved the top score on the most popular AI coding benchmark, and Prof. Dr. Alexander Zeier, SAP leader of 30+ years who co-invented SAP HANA alongside Hasso Plattner and led over 150 S/4HANA transformations during his career.
Speakers:
Emma Qian
Chief Executive Officer
Nova Software
Prof. Dr. Alexander Zeier
Chief Scientist
Nova Software
Emma Qian
Chief Executive Officer
Nova Software
Former researcher at Google DeepMind and Meta AI, Emma Qian has built cutting-edge AI systems and previously founded a company focused on foundational models. She is the Co-Founder & CEO of Nova AI.
Prof. Dr. Alexander Zeier
Chief Scientist
Nova Software
Co-inventor of SAP HANA, Alexander Zeier is a SAP leader with 30+ years in enterprise architecture, driving 150+ S/4HANA transformations as CTO of Accenture’s SAP Business Group. He is the Co-Founder & Chief Scientist of Nova AI.
Day 1
16:00 - 16:25
Keynote, Main Stage
Customer Showcase: Leveraging XOL insurance through digital Credit Management at CLAAS
Original language: English / Simultaneous translation available in German.
CLAAS started to capitalize on its strong internal credit management process by moving from traditional credit insurance to an XOL insurance. To fulfill the increased reporting requirements and the desire to build a stronger data footing for its credit management process, CLAAS introduced FS² Credit from Serrala. Find out how CLAAS used FS² Credit from Serrala to digitalize and simplify its credit management process, by moving it into SAP and creating accountability and better back testing abilities
Speakers:
Jörg Opperbeck
Kreditmanager Export
CLAAS
Heiner Luz
VP - Global Credit Management & Group AR
CLAAS
Heiner Luz
VP - Global Credit Management & Group AR
CLAAS
Heiner Luz verantwortet sowohl das Group Credit Management als auch den Bereich Accounts Receivables bei der CLAAS KGaA. Hier kümmert er sich um den Finanzanalyseprozess der weltweiten Importeure und Händler, einheitliche Zahlungsbedingungen, sowie die finanzielle Risikobewertung von kritischen Zulieferern. Er ist seit 5 Jahren bei CLAAS, nach 15 Jahren in verschieden Analysefunktionen im Asset Management & Investment Banking.
Day 1
16:00 - 16:25
Room 2
Unlock the Power of FS² AutoBank: Best Practices for Financial Automation
Original language: German / AI-powered translation available in English.
Discover how FS² AutoBank can transform your financial operations with smooth automation. Learn best practices for optimizing cash management, bank statement processing, and payment reconciliation. See how FS² AutoBank boosts efficiency, reduces manual effort, and ensures faster, more accurate transactions for better control and visibility.
Speakers:
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
As Solution Architect, Manuel is responsible for the success of Serrala’s AR solutions. In his role, he is responsible for the further development of software-based process solutions for Serrala customers and supporting the sales process with product and process expertise.
Manuel has over 10 years of experience in the entire I2C environment. He has been involved in many projects with global clients where he brought his deep knowledge of AR process automations, electronic payments, SAP and cloud solutions.
Day 1
16:00 - 16:25
Room 3
FS² AccountsPayable Trends and Innovations
Original language: German / AI-powered translation available in English.
Hear about the latest innovations in FS² AccountsPayable. Improve automation rates and make AP a key pillar of your spend management strategy with new e-invoicing updates, country-specific invoicing capabilities, tax calculation improvements, flexible invoice processing options and Microsoft Teams invoice approvals.
Speakers:
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Oliver is a Solution Architect Manager, responsible for P2P Processes, AP and Payment Automation. In his role, he is responsible for developing software-based process solutions for Serrala customers and for supporting the sales process with product and process expertise.
He has over a decade of experience across the entire P2P process. He has been involved in many projects with global customers where he brings his deep knowledge of AP Automation, electronic payments, SAP & Cloud Solutions. Prior to joining the Solution Architects team, Oliver has held positions as a Consultant and Project Manager at Serrala.
Day 1
16:30 - 16:55
Keynote, Main Stage
Sneak Peek on our next AR Innovations
Original language: English / Simultaneous translation available in German.
Get an exclusive preview of upcoming AR innovations from Serrala. This session will highlight next-gen tools and features that streamline AR processes, boost efficiency, and improve cash flow management. Be the first to see how these solutions will enhance your AR operations, giving you a competitive edge and better financial visibility.
Speakers:
Nils Strachanowski
VP Product Invoice-to-Cash
Serrala Group GmbH
Prashant Kumar
VP Alevate AR
Serrala
Prashant Kumar
VP Alevate AR
Serrala
Prashant Kumar is the Vice President of Alevate AR at Serrala, leading the charge in AI-powered finance automation for the Office of the CFO. With over 20 years of experience in enterprise software, he has a proven track record of scaling businesses and delivering value through product innovation and strategic growth. Prashant is committed to transforming the Order-to-Cash (O2C) process, optimizing cash flow, and driving digital transformation to help organizations streamline accounts receivable and maximize efficiency.
Day 1
16:30 - 16:55
Room 1
Are you ready to turn your accounts receivables into assets? Order to Cash in the Cloud: smart & automated debt collection, cash application, EIPP & payments (Alevate AR)
Original language: German / AI-powered translation available in English.
Discover Alevate AR, our smart cloud-native solution to automate and transform your AR department.
It enables intelligent debt collection management and automates cash application processing. In addition, Alevate AR offers electronic invoicing and delivery and a self-service customer portal for faster payments. Predictive forecasting and real-time analytics improve cash flow visibility.
Reduce manual effort, automate error-prone and inefficient processes and transform your accounts receivable team into a value creator!
Alevate AR integrates seamlessly with accounting or ERP systems, enabling rapid implementation.
Speakers:
Andy Büch
Solutions Evangelist - Invoice to Cash
Serrala Group GmbH
Andy Büch
Solutions Evangelist - Invoice to Cash
Serrala Group GmbH
As a Solutions Evangelist, Andy is the brand ambassador for Serrala’s “Invoice to Cash” solutions. He represents Serrala’s products and image both internally and externally, covering all product topics as well as the strategic direction in the relevant subject areas.
Prior to this role, as VP Product and Director Solutions Success, he was responsible for the implementation and success of credit and receivables management solutions.
With nearly 20 years of experience in the risk and receivables industry and 30 years of experience in IT, he has successfully implemented more than 150 projects in his career as a project manager, solution architect, developer, and consultant in various industries.
He holds a degree in mathematics (Berliner Hochschule für Technnik).
Day 1
16:30 - 16:55
Room 2
Alevate AP Trends and Innovations
Original language: English / AI-powered translation available in German.
Explore the latest innovations and features available with Alevate AP including AI-powered invoice coding, Microsoft Teams App for Invoice Approvals, Generative AI insights, e-invoicing with SOVOS integration, advanced API integrations with ERP systems, invoice status tracking, exception-based invoice processing, AP Analytics and much more
Speakers:
Philipp Hiller
Sales Executive Alevate
Serrala Group GmbH
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Philipp Hiller
Sales Executive Alevate
Serrala Group GmbH
Philipp is responsible for sales of our Alevate suite of products in the DACH and EMEA regions. He has over 14 years of SaaS sales experience and brings his extensive knowledge of cloud solutions to help Serrala clients maximize the value they receive from their finance process automation solutions.
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Mohan is the Product Team Lead for Alevate AP. He is responsible for guiding cross-functional teams to develop and launch cutting-edge products and services that delight customers and drive business growth. Mohan has more than 13 years of experience working for medium to enterprise level software firms, specializing in cloud solutions. After working with Coupa, Mohan joined Serrala and has guided the Alevate AP team as they developed and launched innovative new capabilities such as the Serrala Microsoft Teams app, Generative AI insights, and API integrations as well as our recent SAP Certified integration with GROW, S/4HANA public cloud systems.
Day 1
16:30 - 16:55
Room 3
Finance Automation Trends: Navigating the Future with Serrala
Original language: English / AI-powered translation available in German.
Join us at the Serrala Summit to explore how finance automation is transforming processes through AI and machine learning. Discover trends that enhance efficiency, mitigate risk, and improve accuracy, and learn their impacts on your business and finance operations.
Speakers:
Isabel Scheuring Pereira
Global Director Product Marketing
Serrala Group GmbH
Isabel Scheuring Pereira
Global Director Product Marketing
Serrala Group GmbH
Isabel Scheuring Pereira is the Director of Product Marketing at Serrala, leading the team and strategies for successful product launches into the market for the whole solution portfolio, ensuring product adoption across the whole working capital process automation. With 15+ years of experience leading marketing and product marketing teams, she held key roles in Brazil, Mexico, the UK, and Germany, gaining a deep understanding of global market trends. At the Serrala Summit, Isabel will share insights on the transformative impact of trends around AR, AP and Payments, highlighting key use cases and technologies driving these changes.
Day 1
17:00 - 17:25
Keynote, Main stage
Future-Ready AI Strategies with Microsoft and Serrala: Automation and Innovation for 2025
Original language: English / AI-powered translation available in German.
Discover how Serrala’s integration with Microsoft empowers business users to manage approvals, monitor transaction status, and generate real-time financial insights.The Serrala Microsoft Teams app, conveniently puts the power of Serrala at your fingertips to reduce process cycle times and boost productivity. With our latest API integration to Microsoft Dynamics 365 BC, the power of Serrala financial process automation is available to more organizations worldwide.
Speakers:
Matt Pitcher
Director, Accounts Payable
Serrala Group GmbH
Florian Lautenschlager
Partner Technology Strategist
Microsoft
Matt Pitcher
Director, Accounts Payable
Serrala Group GmbH
Matt is responsible for leading the product strategy for our Serrala Accounts Payable products. Matt has over 15 years navigating the finance automation software industry, delving into realms like AP, AR, Payments, and CCM. He is passionate about strategic planning and product delivery, and brings his keen insight into go-to-market, product management and product marketing methodologies to the Serrala team. He is fiercely dedicated to building software products that help our customers introduce innovative capabilities, address emerging risks, eliminate process weaknesses and adapt to changing global market trends. As key a member of our multi-functional executive team, he ensures Serrala AP and data capture solutions provide our customers with positive outcomes and measurable operational improvements.
Florian Lautenschlager
Partner Technology Strategist
Microsoft
Florian ist Partner Technology Strategist bei Microsoft mit Sitz in Deutschland. Florian hilft Partnern bei ihrer technischen Strategie und nutzt dafür seinen soliden Hintergrund in der Softwareentwicklung und -architektur sowie in Technologiestrategien mit einem besonderen Schwerpunkt auf moderne Cloud-Lösungen. Florian hat einen Masterabschluss sowie einen Doktortitel in Informatik.
Day 1
17:30 - 19:00
Cocktail Reception
17:30 – Networking (Ground Floor): Enjoy an exclusive welcome with signature cocktails, martinis, and a cigar roller, all set to relaxed saxophone music
Day 1
19:00 - 00:00
Customer Awards, Show & Networking Dinner
19:00 – Official Start (2nd Floor): Customer Awards & Show
19:45 – Dinner with Live Music
21:00 – Casino Night & Whiskey Tasting: Try your luck and taste high-quality whiskeys. Celebrate with us – great music, drinks, and the best company!
00:00 – End of the evening program
Day 2
09:15 - 09:45
Keynote, Main Stage
Motivational Speech: Confidence in action: a trip to space and back
Original language: English / Simultaneous translation available in German.
What if reaching for the stars changed how you approach life here on Earth? Insa Thiele-Eich, astronaut and pioneering thinker, challenges conventional boundaries by sharing compelling insights from her own experiences in astronaut training. Through authentic anecdotes and thought-provoking reflections on embracing failure and empowering self-efficacy, she draws compelling parallels between exploring space and addressing urgent global challenges. Join her in a journey to space and back to rethink what’s possible when you’re confident in action.
Speakers:
Dr. Insa Thiele-Eich
Climate scientist, meteorologist, and future astronaut
Dr. Insa Thiele-Eich
Climate scientist, meteorologist, and future astronaut
Dr. Insa Thiele-Eich is a climate scientist, meteorologist, and future astronaut. Since 2017, she has been preparing for a mission to the International Space Station, where she could become the first German woman on International Space Station. Her work explores how climate change affects human health, and she brings that same commitment to local politics, where she advocates for climate resilience. A passionate scientist and mother of five, she stands for a future where cutting-edge research, social responsibility, and family life go hand in hand.
Day 2
09:50 - 10:25
Keynote, Main Stage
Sovos + Serrala – Cracking the e-invoicing mandate
Original language: English / Simultaneous translation available in German.
The rise of e-invoicing is ushering in a new era of finance. The rise of e-invoicing is ushering in a new era of finance. In this session learn more about the latest e-invoicing mandates, how e-invoicing has evolved into an enterprise-wide strategic challenge, and how together the Sovos and Serrala solution suites complement each other to ensure your business process and systems remain efficient and crucially, compliant.
Speakers:
Matt Pitcher
Director, Accounts Payable
Serrala Group GmbH
Christiaan van der Valk
VP of Strategy & Regulatory
Sovos
Matt Pitcher
Director, Accounts Payable
Serrala Group GmbH
Matt is responsible for leading the product strategy for our Serrala Accounts Payable products. Matt has over 15 years navigating the finance automation software industry, delving into realms like AP, AR, Payments, and CCM. He is passionate about strategic planning and product delivery, and brings his keen insight into go-to-market, product management and product marketing methodologies to the Serrala team. He is fiercely dedicated to building software products that help our customers introduce innovative capabilities, address emerging risks, eliminate process weaknesses and adapt to changing global market trends. As key a member of our multi-functional executive team, he ensures Serrala AP and data capture solutions provide our customers with positive outcomes and measurable operational improvements.
Christiaan van der Valk
VP of Strategy & Regulatory
Sovos
As vice president for strategy at Sovos, Christiaan Van Der Valk leads research into trends in the market and tax legislation. He is an internationally recognized voice on e-business strategy, law, policy, best practice and commercial issues. He was elected a World Economic Forum Global Leader for Tomorrow in 2000. He also holds long-standing leadership roles at the International Chamber of Commerce (ICC) and the European E-invoicing Service Providers Association (EESPA). Prior to working with Sovos, Christiaan was a co-founder of TrustWeaver, a company acquired by Sovos in 2018.
Day 2
11:00 - 11:25
Keynote, Main Stage
Customer Showcase: Hilti’s AP Automation Journey
Original language: English / Simultaneous translation available in German.
Discover how Hilti, the world’s leader in construction products and services, implemented an AP automation solution to process 700,000 invoices a year and increase efficiency, support global processing requirements and control supplier spend across the company’s eight shared services centers.
Speakers:
Andreas Hehle
Head of Global finance processes and SSC
Hilti
Dimitrij Saturin
Head of Global P2P Processes
Hilti
Andreas Hehle
Head of Global finance processes and SSC
Hilti
Andreas Hehle is passionate about driving seamless customer experience, compliance and efficiency in finance & C&C processes. At Hilti Group – a leading international supplier of cutting-edge technology for machines and products, software systems and services – he is responsible for all finance accounting & C&C processes around the global with more than 100 entities in S/4 HANA and ByD with a team of 8.
Based in the headquarter in Liechtenstein, Andreas Hehle has been responsible for the global implementation of finance shared service centers and state of the art solutions to ensure seamless customer journey or seamless supplier journey. More recently, Andreas was responsible for the Purchase to pay strategy @ Hilti from a finance point of view.
Dimitrij Saturin
Head of Global P2P Processes
Hilti
Dimitrij is an experienced leader in global Purchase-to-Pay processes, driven by a passion for people, systems, and processes. He played a key role in the transition from SAP R/3 to SAP S/4HANA in 2018, when Hilti became a pioneer in implementing S/4HANA. He successfully led the implementation of Serrala FS2AP across 61 entities within 1.5 years. Since the beginning of this year, he has also been responsible for the P2P transition to the SAP Public Cloud for Hilti’s 27 BYD entities, as well as the implementation of Serrala Alevate AP for those.
Day 2
11:00 - 11:25
Room 2
Best practices: FS² Payments
Original language: German / AI-powered translation available in English.
Get excited about the latest developments around FS² Payments. See what will happen in
– MS Teams Integration
– Verification of Payee
– SWIFT GPI Tracker
On top we will give you a sneak preview about our roadmap
Speakers:
Jessica Adamczak
Senior Product Owner FS² Payments & Account Statement
Serrala Group GmbH
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Jessica Adamczak
Senior Product Owner FS² Payments & Account Statement
Serrala Group GmbH
Jessica has over 20 years of extensive experience in SAP solutions. She started her career as a consultant before becoming a project manager implementing Serrala’s payment solutions for various clients. For more than a decade, Jessica has worked as a product manager in our company. In this role, she drives the further development of solutions in the areas of payments and account statements. Her current focus is on the development of FIORI apps and optimizing the user experience (core user journey) of our product solutions.
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Michaela is the responsible Product Manager and leads the team of Product Owners for FS² Payment, CLT and eBAM solutions. Michaela started her career in the banking sector. Before joining Serrala in April 2011, she was the lead Product Manager for SWIFT for Corporates at Commerzbank. She has more than 30 years of extensive expertise in national and international payments and global cash management for corporate customers as well as for financial institutions. Michaela holds a degree as specialist for foreign trade.
Day 2
11:00 - 11:25
Room 3
FS² AutoBank Trends and Innovations
Original language: German / AI-powered translation available in English.
Hear about the latest trends and innovations on FS² AutoBank. Improve automation rates with our newly released features on remittance advice processing and get to know our extended cloud services. Sneak peak into the product roadmap and strategy.
Speakers:
Nils Strachanowski
VP Product Invoice-to-Cash
Serrala Group GmbH
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
As Solution Architect, Manuel is responsible for the success of Serrala’s AR solutions. In his role, he is responsible for the further development of software-based process solutions for Serrala customers and supporting the sales process with product and process expertise.
Manuel has over 10 years of experience in the entire I2C environment. He has been involved in many projects with global clients where he brought his deep knowledge of AR process automations, electronic payments, SAP and cloud solutions.
Day 2
11:30 - 11:55
Keynote, Main Stage
How UTA Transformed Cash Application with Alevate AR
Original language: English / Simultaneous translation available in German.
Join us for an inspiring conversation with UTA as they share their journey to transforming accounts receivable operations using Alevate AR Cash Application. In this interview-style session, we’ll explore the challenges that led UTA to seek a new solution, their criteria for choosing Serrala, and the measurable impact of implementing Alevate AR Cash Application. Discover real-world insights, best practices, key takeaways, and the role of automation in optimizing their financial processes.
Speakers:
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
Katrin Mummert
Accountant
UTA
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
As Solution Architect, Manuel is responsible for the success of Serrala’s AR solutions. In his role, he is responsible for the further development of software-based process solutions for Serrala customers and supporting the sales process with product and process expertise.
Manuel has over 10 years of experience in the entire I2C environment. He has been involved in many projects with global clients where he brought his deep knowledge of AR process automations, electronic payments, SAP and cloud solutions.
Katrin Mummert
Accountant
UTA
Day 2
11:30 - 11:55
Room 1
Getting to know Serrala Payments as a Service
Original language: English / AI-powered translation available in German.
Have you ever considered outsourcing your end-to-end payment process? Get insides on what Payments as a Service can do for you and experience the benefits of outsourcing payments. From bank connectivity to payment formatting and payment processing to compliance, in this session we explore all the key elements of hosted services and what this means for your business.
Speakers:
Esther Buck
Senior Product Owner
Serrala
Schodjaoddin Qamari
Director Service Delivery Payments
Serrala
Esther Buck
Senior Product Owner
Serrala
Esther has been working for Serrala in various roles since 2009. She has many years of experience in payments and banking and is responsible for our “Payments as a Service” product as Senior Product Owner at Serrala. Esther previously worked for Deutsche Bank in the area of payment transactions and electronic banking.
Schodjaoddin Qamari
Director Service Delivery Payments
Serrala
With his long professional experience in the finance industry, with strong focus on Payments, Cash Management and Treasury, Schodjaoddin has a customer centric mindset, and a fresh and dynamic approach as Serrala’s ‘Alevate Suite and Hosted Services’ Delivery Manager.
Day 2
11:30 - 11:55
Room 3
How can AI enhance your AP process – Alevate AP
Original language: German / AI-powered translation available in English.
Feeling Understaffed and Overworked? Discover the transformative power of AI-driven AP automation to eliminate tedious manual tasks. Use the latest AI technology to capture invoices with exceptional accuracy, instantly match invoices to purchase orders, efficiently code Non-PO invoices, and gain new insights into invoice cost and supplier spend.
Speakers:
Bernhardt Bruns
Principal Solution Architect
Serrala
Bernhardt Bruns
Principal Solution Architect
Serrala
Bernhard is a Principal Solution Architect, specializing in our Alevate suite of solutions. He is a passionate pragmatist and has extensive experience in international project and product management. He asks the right questions and doesn’t make promises he can’t keep.
Day 2
13:00 - 13:25
Keynote, Main Stage
Customer Showcase AGCO: How fast and accurate Cash Applications speeds up Revenue Generation through optimized Credit Availability
Original language: English / Simultaneous translation available in German.
In today’s dynamic global environment, optimizing working capital and accelerating revenue cycles is critical. Moreso, in the agricultural industry where seasonality plays its role.
Anabela Castanheira from AGCO shares a compelling story of finance transformation in partnership with Serrala.
Discover how automating cash application and credit processes—using FS2 Autobank and FS2 Credit, frees up working capital, speeds up sales, and optimizes workforce focus and contribution.
From manual fragmented workflows to a centralized, automated model, this session is all about practical wins, lessons learned, and building a resilient, industry specific finance operation.
Speakers:
Anabela Castanheira
Director of Business Credit
AGCO
Anabela Castanheira
Director of Business Credit
AGCO
Anabela Da Silva Castanheira is the Director of Business Credit for the EME/APA region at AGCO. In this role, Bela supports sales and brand leaders by overseeing all distribution credit management and financing activities across the world. She leads a first-class organization dedicated to optimizing business growth while maintaining excellent risk management.
With over 29 years of experience in the field, Bela has held various positions within Order to Cash, Accounts Receivables, and Credit Management functions. Over the past 20 years at AGCO, she has been pivotal to the department’s success, starting as a Credit & Receivables Analyst and advancing through the ranks. Bela has led numerous brand implementations, managed domestic and export trade, and spearheaded ERP implementations. Since 2019, as Director of Business Credit, she has introduced robotics, artificial intelligence, and specialized cash application and credit management modules.
Bela holds a bachelor’s degree in Credit Management from West London University and is an affiliate member of the Chartered Institute of Credit Management (CICM) with MICM(Hons) status. She is also a PADI Open Water Scuba Instructor and Emergency First Response Instructor. Fluent in Portuguese, Bela is passionate about leveraging her specialist knowledge, experience, and diverse transferable skills.
Day 2
13:00 - 13:25
Room 2
FS² Payments: Would you like a little more? How about a payment factory?
Original language: German / AI-powered translation available in English.
A Payment Factory centralizes payment processes within a Shared Service Centre (SSC) or the organization’s Treasury department, streamlining and standardizing payments and collections while reducing concerns about different payment processes and in-country requirements. The concept is flexible and can vary based on the organization’s needs. In this session we will look at benefits of a payment factory, including: enhanced efficiency, scalability, (IT) cost reductions, improved oversight, data integrity, advanced security and compliance measures.
Speakers:
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Jessica Adamczak
Senior Product Owner FS² Payments & Account Statement
Serrala Group GmbH
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Michaela is the responsible Product Manager and leads the team of Product Owners for FS² Payment, CLT and eBAM solutions. Michaela started her career in the banking sector. Before joining Serrala in April 2011, she was the lead Product Manager for SWIFT for Corporates at Commerzbank. She has more than 30 years of extensive expertise in national and international payments and global cash management for corporate customers as well as for financial institutions. Michaela holds a degree as specialist for foreign trade.
Jessica Adamczak
Senior Product Owner FS² Payments & Account Statement
Serrala Group GmbH
Jessica has over 20 years of extensive experience in SAP solutions. She started her career as a consultant before becoming a project manager implementing Serrala’s payment solutions for various clients. For more than a decade, Jessica has worked as a product manager in our company. In this role, she drives the further development of solutions in the areas of payments and account statements. Her current focus is on the development of FIORI apps and optimizing the user experience (core user journey) of our product solutions.
Day 2
13:00 - 13:25
Room 3
FS² CashLiquidity – FS² Treasury Trends and Innovations
Original language: English / AI-powered translation available in German.
How to maximixe treasury performance (FS² CLT). Insights in process optimizations and new Cash Balance App enhancements.
Speakers:
Oliver Schaaf
Product Owner CLT
Serrala
Edward Ireland
Director Payments, Cash Liquidity & Treasury Solutions
Serrala
Edward Ireland
Director Payments, Cash Liquidity & Treasury Solutions
Serrala
Edward is responsible for leading the product strategy for our Serrala Payments and Cash, Liquidity Treasury products and solutions. Edward has over 20 years experience navigating the payments and cash mangement business, from financial messaging, corporate cash management and software solution delivery and management. He is a keen follower of industry trends and ensuring that Serrala is the trusted adviser to clients in these times of exponential change. He is committed to building and maintaining innovative capabilities, that address emerging risks, eliminate process weaknesses and adapt to changing global market trends. As a key member of our multi-functional senior leadership team, he ensures Serrala solutions provide our customers with positive outcomes and measurable operational improvements.
Day 2
13:30 - 13:55
Keynote, Main Stage
ISO 20022 impact on your finance function
Original language: English / Simultaneous translation available in German.
The ISO 20022 regulation is nothing new, but many business have not yet explored the framework and the impacts of this regulation on their operations, processes, and banking relations. Learn more about what ISO 20022 means and how you can handle the regulation and it impacts in a meaningful way.
Speakers:
Edward Ireland
Director Payments, Cash Liquidity & Treasury Solutions
Serrala
Edward Ireland
Director Payments, Cash Liquidity & Treasury Solutions
Serrala
Edward is responsible for leading the product strategy for our Serrala Payments and Cash, Liquidity Treasury products and solutions. Edward has over 20 years experience navigating the payments and cash mangement business, from financial messaging, corporate cash management and software solution delivery and management. He is a keen follower of industry trends and ensuring that Serrala is the trusted adviser to clients in these times of exponential change. He is committed to building and maintaining innovative capabilities, that address emerging risks, eliminate process weaknesses and adapt to changing global market trends. As a key member of our multi-functional senior leadership team, he ensures Serrala solutions provide our customers with positive outcomes and measurable operational improvements.
Demo stations
10:00 – 17:30
You will find the following demo stations in our exhibition area
FS² Autobank
FS² Credit and Risk Management
FS² Collections and Dispute Management
Alevate AR – Collections & Customer Portal
Alevate Bill Pay
FS² Accounts Payable
Alevate AP
FS² Payments
FS² CashLiquidity
FS² Treasury
CPWeb SaaS
Payments as a Service
Alevate Payments Business
Serrala CRM
Neev Data & Document Management
Isabel Scheuring Pereira
Global Director Product Marketing
Serrala Group GmbH
Isabel Scheuring Pereira
Global Director Product Marketing
Serrala Group GmbH
Isabel Scheuring Pereira is the Director of Product Marketing at Serrala, leading the team and strategies for successful product launches into the market for the whole solution portfolio, ensuring product adoption across the whole working capital process automation. With 15+ years of experience leading marketing and product marketing teams, she held key roles in Brazil, Mexico, the UK, and Germany, gaining a deep understanding of global market trends. At the Serrala Summit, Isabel will share insights on the transformative impact of trends around AR, AP and Payments, highlighting key use cases and technologies driving these changes.
Mickey Vonckx
SVP Portfolio Strategy
Serrala Group GmbH
Mickey Vonckx
SVP Portfolio Strategy
Serrala Group GmbH
Mickey is SVP Portfolio Strategy at Serrala and responsible for delivering shared cloud services and driving the cloud portfolio strategy. He has spent 25 years in payments domain; specifically designing and commercializing B2B payment solutions for corporate clients. The last 13 years he has been working at Serrala, first as the EMEA sales manager and later he has started the Managed Automation team at Serrala.
Christine Monk
Global Product Marketing Manager
Serrala Group GmbH
Christine Monk
Global Product Marketing Manager
Serrala Group GmbH
Christine Monk is the Global Product Marketing Manager for Serrala Accounts Payable, Capture, and Data and Document solutions. She has over 25 years of experience in financial enterprise software, working in technical communications, training, product and content marketing roles. Prior to joining Serrala, she worked in similar roles for IBM and Oracle, and NexJ Systems.
Philipp Hiller
Sales Executive Alevate
Serrala Group GmbH
Philipp Hiller
Sales Executive Alevate
Serrala Group GmbH
Philipp is responsible for sales of our Alevate suite of products in the DACH and EMEA regions. He has over 14 years of SaaS sales experience and brings his extensive knowledge of cloud solutions to help Serrala clients maximize the value they receive from their finance process automation solutions.
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Mohan Sivakumar
Team Lead, Alevate AP
Serrala Group GmbH
Mohan is the Product Team Lead for Alevate AP. He is responsible for guiding cross-functional teams to develop and launch cutting-edge products and services that delight customers and drive business growth. Mohan has more than 13 years of experience working for medium to enterprise level software firms, specializing in cloud solutions. After working with Coupa, Mohan joined Serrala and has guided the Alevate AP team as they developed and launched innovative new capabilities such as the Serrala Microsoft Teams app, Generative AI insights, and API integrations as well as our recent SAP Certified integration with GROW, S/4HANA public cloud systems.
Matt Pitcher
Director, Accounts Payable
Serrala Group GmbH
Matt Pitcher
Director, Accounts Payable
Serrala Group GmbH
Matt is responsible for leading the product strategy for our Serrala Accounts Payable products. Matt has over 15 years navigating the finance automation software industry, delving into realms like AP, AR, Payments, and CCM. He is passionate about strategic planning and product delivery, and brings his keen insight into go-to-market, product management and product marketing methodologies to the Serrala team. He is fiercely dedicated to building software products that help our customers introduce innovative capabilities, address emerging risks, eliminate process weaknesses and adapt to changing global market trends. As key a member of our multi-functional executive team, he ensures Serrala AP and data capture solutions provide our customers with positive outcomes and measurable operational improvements.
Nils Strachanowski
VP Product Invoice-to-Cash
Serrala Group GmbH
Axel Rebien
Chief Executive Officer
Serrala Group GmbH
Axel Rebien
Chief Executive Officer
Serrala Group GmbH
Axel Rebien is the Chief Executive Officer (CEO) of Serrala, the global leader in finance process automation empowering the world’s leading enterprises reach new levels of excellence in finance through automation. With over 20 years of experience in executive leadership, he has a strong track record in corporate finance, M&A strategy, investor relations and business transformation.
Axel holds the overall responsibility for the strategic direction, operations, management, and performance of the company. Before becoming CEO in July 2023, Axel served as Serrala’s Chief Financial Officer (CFO), where he was responsible for the company’s financial strategy, accounting, and financial planning. His leadership in this role strengthened Serrala’s financial operations and positioned the company for long-term stability.
Prior to Serrala, he held executive senior leadership positions at Unzer (CEO and CFO; formerly: heidelpay group), a fast-growing, innovative, and modular platform for international payments, PharmaSGP SE (healthcare and pharmaceuticals), and Tom Tailor Holding SE, where he successfully managed the 2010 IPO.
Axel Rebien demonstrated solid experience leading global finance operations, his dynamic leadership, authentic hands-on attitude and visionary mindset, combined with his deep knowledge of the issues and opportunities facing our industry and its customers, are instrumental in driving Serrala’s continued growth and global influence.
Axel holds an MBA in Economics from Gottfried-Wilhelm-Leibniz-University, Hannover, and a Ph.D. in Political Science and Economics from the University of Chemnitz. He is based in Hamburg, Germany.
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Michaela Odebrecht
FS² Product Manager
Serrala Group GmbH
Michaela is the responsible Product Manager and leads the team of Product Owners for FS² Payment, CLT and eBAM solutions. Michaela started her career in the banking sector. Before joining Serrala in April 2011, she was the lead Product Manager for SWIFT for Corporates at Commerzbank. She has more than 30 years of extensive expertise in national and international payments and global cash management for corporate customers as well as for financial institutions. Michaela holds a degree as specialist for foreign trade.
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Oliver Kloster
Manager Solution Architects - P2P
Serrala Group GmbH
Oliver is a Solution Architect Manager, responsible for P2P Processes, AP and Payment Automation. In his role, he is responsible for developing software-based process solutions for Serrala customers and for supporting the sales process with product and process expertise.
He has over a decade of experience across the entire P2P process. He has been involved in many projects with global customers where he brings his deep knowledge of AP Automation, electronic payments, SAP & Cloud Solutions. Prior to joining the Solution Architects team, Oliver has held positions as a Consultant and Project Manager at Serrala.
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
Manuel Klaaßen
Manager Solution Architects
Serrala Group GmbH
As Solution Architect, Manuel is responsible for the success of Serrala’s AR solutions. In his role, he is responsible for the further development of software-based process solutions for Serrala customers and supporting the sales process with product and process expertise.
Manuel has over 10 years of experience in the entire I2C environment. He has been involved in many projects with global clients where he brought his deep knowledge of AR process automations, electronic payments, SAP and cloud solutions.
Andy Büch
Solutions Evangelist - Invoice to Cash
Serrala Group GmbH
Andy Büch
Solutions Evangelist - Invoice to Cash
Serrala Group GmbH
As a Solutions Evangelist, Andy is the brand ambassador for Serrala’s “Invoice to Cash” solutions. He represents Serrala’s products and image both internally and externally, covering all product topics as well as the strategic direction in the relevant subject areas.
Prior to this role, as VP Product and Director Solutions Success, he was responsible for the implementation and success of credit and receivables management solutions.
With nearly 20 years of experience in the risk and receivables industry and 30 years of experience in IT, he has successfully implemented more than 150 projects in his career as a project manager, solution architect, developer, and consultant in various industries.
He holds a degree in mathematics (Berliner Hochschule für Technnik).
Rami Chahine
Chief Product Technology Officer
Serrala
Rami Chahine
Chief Product Technology Officer
Serrala
Rami Chahine is Chief Product and Technology Officer (CPTO) and a member of the executive management board of Serrala. Rami directs the product, technology, and IT functions while driving Serrala’s global advancements in technology and innovation.
Rami Chahine is a seasoned product executive with over 20 years of experience in driving technology roadmaps, from market analysis to global product launches. Known for his innovative and execution-oriented approach, Rami is passionate about building engaging products to increase market share. Before joining Serrala, Rami served as SVP of Products at Quadient, Chief Product Officer at Jahia Inc., and SVP of Product Management at Datawatch Corporation. His accomplishments include spearheading visionary product strategies, building teams for agility and high productivity, and achieving significant revenue growth through successful product execution.
Marko Kling
VP Solution Architecture
Serrala
Marko Kling
VP Solution Architecture
Serrala
Marko Kling is the Vice President of Solution Architecture at Serrala and leads the global pre-sales strategy, ensuring seamless integration and solution alignment across all business entities. With over 17 years at Serrala, he has been instrumental in shaping solution strategies, business development, and partner management while overseeing a global team of process and solution experts across EMEA, the Americas, and APAC. Marko brings an extensive expertise in O2C and P2P processes, over the years he has successfully led over 100 projects and assessments worldwide, helping organizations optimize their financial workflows within SAP and beyond. Leveraging his extensive experience in global sales and financial supply chain management, Marko continues to drive innovation and excellence in Serrala’s solutions to meet the evolving needs of businesses worldwide.
Edward Ireland
Director Payments, Cash Liquidity & Treasury Solutions
Serrala
Edward Ireland
Director Payments, Cash Liquidity & Treasury Solutions
Serrala
Edward is responsible for leading the product strategy for our Serrala Payments and Cash, Liquidity Treasury products and solutions. Edward has over 20 years experience navigating the payments and cash mangement business, from financial messaging, corporate cash management and software solution delivery and management. He is a keen follower of industry trends and ensuring that Serrala is the trusted adviser to clients in these times of exponential change. He is committed to building and maintaining innovative capabilities, that address emerging risks, eliminate process weaknesses and adapt to changing global market trends. As a key member of our multi-functional senior leadership team, he ensures Serrala solutions provide our customers with positive outcomes and measurable operational improvements.
Bernhardt Bruns
Principal Solution Architect
Serrala
Bernhardt Bruns
Principal Solution Architect
Serrala
Bernhard is a Principal Solution Architect, specializing in our Alevate suite of solutions. He is a passionate pragmatist and has extensive experience in international project and product management. He asks the right questions and doesn’t make promises he can’t keep.
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Patrick Heinisch
Principal Solution Architect - O2C
Serrala
Patrick joined Serrala in July 2018. He is responsible for our FS² solutions supporting the Order-to-Cash processes especially for Credit Management, Collections & Dispute as well as for Compliance in the DACH region.
Prior to that, he spent more than 15 years in various positions in credit and receivables management. Here he has experience ranging from credit & collection clerk, credit manager to EMEA Process Owner Credit Management and Accounts Receivable.
Patrick holds a degree in Business Administration for Accounting and General Management. In addition, he participated in the one-year part-time further education of the BVCM at the University of Applied Sciences Bochum and acquired the Certified Credit Manager.
Nina Luh
Director Business Intelligence
Serrala
Nina Luh
Director Business Intelligence
Serrala
Nina is the Director of Business intelligence at Serrala. In her position, she manages the team, takes care of equipping all Serrala solutions with powerful analytics reporting tools and specialized working capital management software. She has a proven track record in analysis and consulting in the field of treasury and working capital management with nearly 20 years of experience. Prior to Serrala, she was a manager at leading finance and treasury advisory firm Schwabe, Ley & Greiner. Nina holds a degree in Business Administration from the Vienna University of Economics and Business Administration.
Linh Nguyen
Senior Customer Success Manager
Serrala
Linh Nguyen
Senior Customer Success Manager
Serrala
Linh has worked in Consulting and Customer Management roles for the past 7 years. Working with our DACH region clients, Linh takes a hands-on approach to helping Serrala clients solve their problems and maximize the value they derive from their Serrala solutions. During her regular engagements with our clients, Linh brings together diverse stakeholders and subject matter experts from across Serrala to ensure we consistently deliver excellent customer service and support our clients’ success.
Nele Buttscher
Project Manager
Serrala
Nele Buttscher
Project Manager
Serrala
Nele has worked in Consulting and Project Management for over 10 years. As a Project Manager at Serrala, she leads complex global projects, helping organizations across various industries implement our Accounts Payable solutions. Prior to her current role, Nele served as a Senior Consultant at Serrala, where she collaborated closely with clients to drive efficiency and automation in their AP processes. With her expertise in finance process automation, Nele has helped clients enhance straight-through processing rates, reduce the time it takes them to process and pay suppliers, and ensure projects are delivered on time and within budget.
Tobias Beckers
VP Consulting CRM
Serrala
Tobias Beckers
VP Consulting CRM
Serrala
Philipp Behrens
Senior Product Owner FS² Credit & Risk - Connectors
Serrala
Philipp Behrens
Senior Product Owner FS² Credit & Risk - Connectors
Serrala
Philipp ist Product Owner im Produktbereich „FS² Credit & Risk“ bei Serrala und verantwortlich für die Entwicklung von SAP-integrierten Lösungen zur Anbindung von Kundensystemen an Auskunfteien, Warenkreditversicherer und Compliance-Screening-Anbieter. Mit mehr als 10 Jahren Erfahrung in der Softwareentwicklung liegt sein Fokus auf Kundenzentrierung, agiles Arbeiten und kontinuierlicher Optimierung & Innovation. Als zertifizierter Product Owner und ausgebildeter Informatiker ist er Experte für Ressourcenplanung und Produktstrategie – und ein engagierter Familienvater.
Esther Buck
Senior Product Owner
Serrala
Esther Buck
Senior Product Owner
Serrala
Esther has been working for Serrala in various roles since 2009. She has many years of experience in payments and banking and is responsible for our “Payments as a Service” product as Senior Product Owner at Serrala. Esther previously worked for Deutsche Bank in the area of payment transactions and electronic banking.
Schodjaoddin Qamari
Director Service Delivery Payments
Serrala
Schodjaoddin Qamari
Director Service Delivery Payments
Serrala
With his long professional experience in the finance industry, with strong focus on Payments, Cash Management and Treasury, Schodjaoddin has a customer centric mindset, and a fresh and dynamic approach as Serrala’s ‘Alevate Suite and Hosted Services’ Delivery Manager.
David Hobler
Senior Manager Business Intelligence
Serrala
David Hobler
Senior Manager Business Intelligence
Serrala
David Hobler is a distinguished Senior Manager in Business Intelligence with over a decade of experience in the fintech industry. Based in Norderstedt, Schleswig-Holstein, Germany, David has been leading the development of Serrala Analytics since June 2018, transforming it into a hyper-scale SaaS solution by integrating Qlik Cloud services with in-house cloud platform services.
David’s innovative approach has streamlined complex reporting tasks for finance operations, providing full automation and enhancing efficiency. His leadership and vision have been pivotal in shaping the product’s success and driving its adoption among clients.
With a strong background in customer relationship management, technical analysis, and conceptual design, David Hobler is a sought-after speaker in the fintech arena, known for his innovative solutions and commitment to excellence.
Prashant Kumar
VP Alevate AR
Serrala
Prashant Kumar
VP Alevate AR
Serrala
Prashant Kumar is the Vice President of Alevate AR at Serrala, leading the charge in AI-powered finance automation for the Office of the CFO. With over 20 years of experience in enterprise software, he has a proven track record of scaling businesses and delivering value through product innovation and strategic growth. Prashant is committed to transforming the Order-to-Cash (O2C) process, optimizing cash flow, and driving digital transformation to help organizations streamline accounts receivable and maximize efficiency.
Oliver Schaaf
Product Owner CLT
Serrala
Anabela Castanheira
Director of Business Credit
AGCO
Anabela Castanheira
Director of Business Credit
AGCO
Anabela Da Silva Castanheira is the Director of Business Credit for the EME/APA region at AGCO. In this role, Bela supports sales and brand leaders by overseeing all distribution credit management and financing activities across the world. She leads a first-class organization dedicated to optimizing business growth while maintaining excellent risk management.
With over 29 years of experience in the field, Bela has held various positions within Order to Cash, Accounts Receivables, and Credit Management functions. Over the past 20 years at AGCO, she has been pivotal to the department’s success, starting as a Credit & Receivables Analyst and advancing through the ranks. Bela has led numerous brand implementations, managed domestic and export trade, and spearheaded ERP implementations. Since 2019, as Director of Business Credit, she has introduced robotics, artificial intelligence, and specialized cash application and credit management modules.
Bela holds a bachelor’s degree in Credit Management from West London University and is an affiliate member of the Chartered Institute of Credit Management (CICM) with MICM(Hons) status. She is also a PADI Open Water Scuba Instructor and Emergency First Response Instructor. Fluent in Portuguese, Bela is passionate about leveraging her specialist knowledge, experience, and diverse transferable skills.
Jörg Opperbeck
Kreditmanager Export
CLAAS
Jörg Opperbeck
Kreditmanager Export
CLAAS
Heiner Luz
VP - Global Credit Management & Group AR
CLAAS
Heiner Luz
VP - Global Credit Management & Group AR
CLAAS
Heiner Luz verantwortet sowohl das Group Credit Management als auch den Bereich Accounts Receivables bei der CLAAS KGaA. Hier kümmert er sich um den Finanzanalyseprozess der weltweiten Importeure und Händler, einheitliche Zahlungsbedingungen, sowie die finanzielle Risikobewertung von kritischen Zulieferern. Er ist seit 5 Jahren bei CLAAS, nach 15 Jahren in verschieden Analysefunktionen im Asset Management & Investment Banking.
Florian Lautenschlager
Partner Technology Strategist
Microsoft
Florian Lautenschlager
Partner Technology Strategist
Microsoft
Florian ist Partner Technology Strategist bei Microsoft mit Sitz in Deutschland. Florian hilft Partnern bei ihrer technischen Strategie und nutzt dafür seinen soliden Hintergrund in der Softwareentwicklung und -architektur sowie in Technologiestrategien mit einem besonderen Schwerpunkt auf moderne Cloud-Lösungen. Florian hat einen Masterabschluss sowie einen Doktortitel in Informatik.
Henrik Büttgen
Principal Business Consultant Payments
msg for banking ag
Sven Hery
Manager of Global Process Management O2C
Mercedes-Benz Group AG
Sven Hery
Manager of Global Process Management O2C
Mercedes-Benz Group AG
Stefan Kost
Manager of IT Solutions FC
Mercedes-Benz Group AG
Stefan Kost
Manager of IT Solutions FC
Mercedes-Benz Group AG
Vishal Awasthi
CEO Neev Data
Neev
Vishal Awasthi
CEO Neev Data
Neev
Vishal leads Neev software development and commercial operations, overseeing a global team. He has more than twenty years’ experience in the IT industry and specializes in design, productization, marketing, pre-sales, implementation and support of enterprise business and content management solutions.
Prior to Neev, Vishal was Senior Vice President of Serrala where he led the global development of the Corestone and Accounts Payable solutions. His work with Serrala began when, Dolphin Solutions Corp, merged with Hanse Orga and e5 Consulting. Vishal served as the Chief Technology Officer of Dolphin. During his time at Dolphin, Vishal transformed the company from a niche consulting startup to a software product company. In this role he carried full P&L responsibilities, helping build and manage consulting, product, and engineering teams and spearhead successful partnerships.
Andreas Hehle
Head of Global finance processes and SSC
Hilti
Andreas Hehle
Head of Global finance processes and SSC
Hilti
Andreas Hehle is passionate about driving seamless customer experience, compliance and efficiency in finance & C&C processes. At Hilti Group – a leading international supplier of cutting-edge technology for machines and products, software systems and services – he is responsible for all finance accounting & C&C processes around the global with more than 100 entities in S/4 HANA and ByD with a team of 8.
Based in the headquarter in Liechtenstein, Andreas Hehle has been responsible for the global implementation of finance shared service centers and state of the art solutions to ensure seamless customer journey or seamless supplier journey. More recently, Andreas was responsible for the Purchase to pay strategy @ Hilti from a finance point of view.
Dimitrij Saturin
Head of Global P2P Processes
Hilti
Dimitrij Saturin
Head of Global P2P Processes
Hilti
Dimitrij is an experienced leader in global Purchase-to-Pay processes, driven by a passion for people, systems, and processes. He played a key role in the transition from SAP R/3 to SAP S/4HANA in 2018, when Hilti became a pioneer in implementing S/4HANA. He successfully led the implementation of Serrala FS2AP across 61 entities within 1.5 years. Since the beginning of this year, he has also been responsible for the P2P transition to the SAP Public Cloud for Hilti’s 27 BYD entities, as well as the implementation of Serrala Alevate AP for those.
Anna Tęczar
FPIA Senior Consulting Director
Capgemini
Anna Tęczar
FPIA Senior Consulting Director
Capgemini
Anna has over 20+ years of professional work experience in BPO/SSC and SaaS environment. Her major areas of expertise IFAO transformation and delivery with the help of leading market platforms.
Christiaan van der Valk
VP of Strategy & Regulatory
Sovos
Christiaan van der Valk
VP of Strategy & Regulatory
Sovos
As vice president for strategy at Sovos, Christiaan Van Der Valk leads research into trends in the market and tax legislation. He is an internationally recognized voice on e-business strategy, law, policy, best practice and commercial issues. He was elected a World Economic Forum Global Leader for Tomorrow in 2000. He also holds long-standing leadership roles at the International Chamber of Commerce (ICC) and the European E-invoicing Service Providers Association (EESPA). Prior to working with Sovos, Christiaan was a co-founder of TrustWeaver, a company acquired by Sovos in 2018.
Dr. Insa Thiele-Eich
Climate scientist, meteorologist, and future astronaut
Dr. Insa Thiele-Eich
Climate scientist, meteorologist, and future astronaut
Dr. Insa Thiele-Eich is a climate scientist, meteorologist, and future astronaut. Since 2017, she has been preparing for a mission to the International Space Station, where she could become the first German woman on International Space Station. Her work explores how climate change affects human health, and she brings that same commitment to local politics, where she advocates for climate resilience. A passionate scientist and mother of five, she stands for a future where cutting-edge research, social responsibility, and family life go hand in hand.
Leigh Kalina
Senior Director of Sales
Optimove
Leigh Kalina
Senior Director of Sales
Optimove
Leigh is a leader in customer relationship marketing, with nearly a decade of experience at Optimove. Starting as a Marketing Data Scientist in the Strategic Services team, Leigh worked closely with strategic clients to shape and optimize their marketing strategies. As Optimove’s first Solutions Engineer, she played a pivotal role in building and scaling the team globally. Today, Leigh leads the EMEA sales team, driving growth for both new and existing business. With a background in engineering and a passion for data-driven decision-making, Leigh is dedicated to helping brands maximize customer engagement and retention through innovative solutions.
Sam Fogwill
Director, Partnerships EMEA
Fullstory
Sam Fogwill
Director, Partnerships EMEA
Fullstory
Sam Fogwill brings a seasoned career in data, marketing technology, and behavioural analytics. Leading partnerships across EMEA at Fullstory, his experience spans high-growth scale-ups and global SaaS leaders – building strategic alliances that blend data and technology to help companies grow.
Ekaterina Kozhevatova
Director | Head of Central Sales
Commerzbank
Ekaterina Kozhevatova
Director | Head of Central Sales
Commerzbank
With her 20-year-long track record of working in 5 countries, including business consulting in Tech and various functions in banking, Ekaterina is leading Central Sales Department of Commerzbank. Her area of responsibility includes sales of complex product solutions, implementation of large-scale client projects and go-to-market of product innovations.
Scott Loewen
SVP Channels & Business Development
C2F0
Scott Loewen
SVP Channels & Business Development
C2F0
Scott is focused on growing the C2FO Customer network through strategic relationships with Ecosystem, Alliance and Banking partners.
Scott has 30+ years of sales and marketing experience with 15 years in the fintech industry, delivering value to CFO, Treasury and Procurement leaders at Global 2000 companies.
He holds a degree in Journalism with emphasis in advertising and sales from the University of Kansas.
Scott lives in Overland Park, Kansas with his wife Lisa and 4 daughters.
Christian Million
Managing Partner
ConVista
Christian Million
Managing Partner
ConVista
Christian Million is Managing Partner at Convista, a leading consulting firm specializing in digital transformation and process optimization. With extensive expertise in treasury and financial asset management, he leads Convista’s Center of Excellence and drives innovative solutions for complex financial challenges. Christian has a strong background in developing and implementing customized IT solutions that help companies increase efficiency and achieve strategic goals. His commitment to excellence and ability to inspire teams make him a valued leader in the industry
Prof. Dr. Alexander Zeier
Chief Scientist
Nova Software
Prof. Dr. Alexander Zeier
Chief Scientist
Nova Software
Co-inventor of SAP HANA, Alexander Zeier is a SAP leader with 30+ years in enterprise architecture, driving 150+ S/4HANA transformations as CTO of Accenture’s SAP Business Group. He is the Co-Founder & Chief Scientist of Nova AI.
Emma Qian
Chief Executive Officer
Nova Software
Emma Qian
Chief Executive Officer
Nova Software
Former researcher at Google DeepMind and Meta AI, Emma Qian has built cutting-edge AI systems and previously founded a company focused on foundational models. She is the Co-Founder & CEO of Nova AI.
Katrin Mummert
Accountant
UTA
Katrin Mummert
Accountant
UTA
Thomas Haas
Abteilungsleiter Payments-Mitte
msg for banking
Jessica Adamczak
Senior Product Owner FS² Payments & Account Statement
Serrala Group GmbH
Jessica Adamczak
Senior Product Owner FS² Payments & Account Statement
Serrala Group GmbH
Jessica has over 20 years of extensive experience in SAP solutions. She started her career as a consultant before becoming a project manager implementing Serrala’s payment solutions for various clients. For more than a decade, Jessica has worked as a product manager in our company. In this role, she drives the further development of solutions in the areas of payments and account statements. Her current focus is on the development of FIORI apps and optimizing the user experience (core user journey) of our product solutions.
Venue
Curio-Haus
Rothenbaumchaussee 11
20148 Hamburg
https://curiohaus.de/
Arrival with your own car
Address: Rothenbaumchaussee 11, 20148 Hamburg, Germany
From the A7 freeway (coming from the north or south):
1. Take the Hamburg-Othmarschen exit (26) off the A7 towards Hamburg-Zentrum.
2. Take the Bahrenfelder Chaussee (B431) towards the city center.
3. Turn left onto Hohenzollernring.
4. Follow the road until you reach Rothenbaumchaussee.
5. Curio-Haus is on the left-hand side.
From the A1 freeway (coming from Lübeck or Bremen):
1. Take the Hamburg-Billstedt exit (33) on the A255 towards Hamburg-Zentrum.
2. Continue on the B4 towards the city center.
3. Turn left onto the Kennedybrücke (B4/B75) over the Außenalster.
4. Continue on Rothenbaumchaussee.
5. Curio-Haus is on the right-hand side.
Please note that traffic and road conditions may vary, so it is advisable to check current traffic information before driving and possibly use a navigation app to get the most accurate route.
Arrival by public transport
Deutsche Bahn
You can use the Deutsche Bahn event ticket for your journey:
– fixed price for 1st / 2nd class
– bookable up to 6 months before departure
– 100% green electricity
– City-Ticket included for travel distances of 100km or more
Book an event ticket
You can find detailed instructions on how to book an event ticket here.
Public transportation
To and from Hallerstraße subway station
Line U1
Direction: Hamburg Central Station
Distance: approx. 800 m
Interval: approx. 5 minutes
Duration: approx. 23 minutes
Line U1
Direction: Hamburg Airport
Distance: approx. 800 m
Interval: approx. 5 minutes
Duration: approx. 38 minutes
To and from Hamburg Dammtor S-Bahn and U-Bahn station
Line S11, S21, S31
Direction: Hamburg Central Station
Distance: approx. 500 m
Interval: approx. 4 minutes
Duration: approx. 8 minutes
Line S11, S21, S1
Direction: Hamburg Airport
Distance: approx. 500 m
Interval: approx. 10 minutes
Duration: approx. 36 minutes
Parking
Unfortunately, we cannot offer designated parking facilities for participants.
Event information:
Registration for the Serrala Summit is possible at any time. However, the number of participants is limited, so we recommend that you register as soon as possible using the registration form on this website. You will then receive confirmation of your registration or a place on the waiting list.
The Serrala Summit will take place from May 15-16 at the Curio-Haus in Hamburg.
The conference will be held in German and English. Events on the main stage will be offered in English with simultaneous translation into German. Seminars in the breakout rooms will be held alternately in German and English.
The program is available here. We have a hand-picked list of speakers and a variety of topics planned. Please check our website regularly for the latest updates.
Registration and participation:
You can register for the Serrala Summit using the registration form on this website. You will then receive confirmation of your registration or a place on the waiting list.
Participation in the Serrala Summit is free of charge.
Please bring a photo ID with you to the registration desk.
Unfortunately, there is no option for virtual participation or live streaming.
Logistics and accommodation:
Unfortunately, this year we cannot offer a room contingent for conference participants. However, as the Curio House is very centrally located, there are numerous accommodation options nearby. We would like to ask you to organize your own accommodation.
You can find detailed directions here.
Unfortunately, we cannot offer designated parking facilities for participants.
If you have any special dietary requirements or food allergies, you can let us know in the registration form under “Comments”. We strive to offer an inclusive selection of food options.
All dishes and ingredients are also labeled on site.